世界是平的 book cover

世界是平的

托马斯·弗里德曼
3.69(102381 Reviews)

《世界是平的》概述

弗里德曼(Friedman)这部开创性的畅销著作揭示了技术如何平整全球竞争,并荣获了首届金融时报/高盛年度商业图书奖(FT/Goldman Sachs Business Book Award)。受印孚瑟斯(Infosys)首席执行官尼勒卡尼(Nilekani)的启发,本书向读者发问:在一个柏林墙倒塌和 Netscape 崛起重塑了经济格局的世界里,你准备好迎接竞争了吗?

《世界是平的》核心主题

  • global collaboration
  • digital connectivity
  • outsourcing trends
  • technological convergence
  • level playing field

《世界是平的》经典语录

  • I came to the conclusion that globalization 1.0 was about countries globalizing, globalization 2.0 was about companies globalizing, and globalization 3.0—our era—is about individuals globalizing.

  • The global playing field is being leveled.

  • This is not just about outsourcing. It’s about insourcing, offshoring, supply-chaining, informing, and ‘the steroids.’

  • The natural state of communications is wireless.

  • I'm your man.

《世界是平的》主要人物

  • Thomas L. FriedmanAuthor and journalist who identified the flat world
  • Jim BarksdaleFormer CEO of Netscape during the web browser boom

关于作者

《世界是平的》作者介绍

托马斯·洛伦·弗里德曼(Thomas Loren Friedman)是普利策奖得主,也是畅销书《世界是平的:二十一世纪简史》(The World Is Flat: A Brief History of the Twenty-First Century)的作者,他是全球化和国际事务领域的权威。弗里德曼曾三次获得普利策奖,自1995年起担任《纽约时报》外交事务专栏作家,他将数十年的中东前线报道经验与深刻的经济分析相结合。

他在1982年黎巴嫩战争和第一次巴勒斯坦大起义期间的工作赢得了早期赞誉,而随后的著作如《从贝鲁特到耶路撒冷》(From Beirut to Jerusalem,美国国家图书奖得主)和《雷克萨斯与橄榄树》(The Lexus and the Olive Tree)确立了他剖析复杂地缘政治趋势的声誉。

《世界是平的》是弗里德曼对21世纪全球化的开创性探索,研究了技术、外包和工作流软件如何改变了全球经济。弗里德曼借鉴了他在报道冷战外交和硅谷崛起时的经验,普及了“平坦世界平台”等概念,这些概念至今仍是国际商业论述的核心。

他的作品是全球经济学和政治学课程的必读书目,仅《世界是平的》一书就被翻译成35多种语言。弗里德曼继续通过他的专栏、在哈佛大学等机构的讲座,以及在多届美国政府中担任中东政策顾问的角色,影响着全球对话。

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