
Why are humans obsessed with stories? Jonathan Gottschall's groundbreaking exploration reveals how storytelling shapes everything from dreams to marketing campaigns. Recommended by storytelling coach Kurt Mullen, it explains why Jack Links' Sasquatch ads succeeded where logical arguments fail - stories literally rewire our brains.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Have you ever found yourself unexpectedly moved to tears by a simple melody? One moment you're folding laundry, the next you're transported into someone else's heartbreak, feeling emotions as real as your own memories. This isn't weakness or sentimentality-it's your brain doing exactly what evolution designed it to do. We spend roughly five hours daily watching screens, listen to story-songs during commutes, dream vividly each night, and daydream about two thousand times daily. Add it up, and we're spending nearly half our waking hours lost in imaginary worlds. Even our "real" activities are saturated with narrative: sports broadcasts transform games into epic dramas, commercials are miniature films, and trials become dueling stories of guilt and innocence. We are, quite literally, soaked to the bone in story. This raises a fascinating question: if evolution ruthlessly eliminates wasteful traits, why did it preserve our obsession with make-believe?
将《The Storytelling Animal》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Storytelling Animal》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Storytelling Animal》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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