What is *The Cheat Code* by Brian Wong about?

*The Cheat Code* by Brian Wong offers 71 unconventional strategies for accelerating career and personal success by defying traditional scripts. Rooted in Silicon Valley’s bold ethos, the book emphasizes audacity, self-awareness, and leveraging unique strengths. Key concepts include “Don’t Ask – Announce” (Cheat #7), “Know Your Superpower” (Cheat #16), and focusing on timeless principles (Cheat #55). Wong draws from his experience raising $24M in venture capital by age 25.

Who should read *The Cheat Code*?

Aspiring entrepreneurs, early-career professionals, and innovators seeking actionable shortcuts to stand out in competitive environments. The book’s bite-sized, jargon-free advice suits those open to Silicon Valley’s aggressive yet practical mindset. Critics note its appeal to younger audiences but acknowledge universal insights on bold decision-making.

Is *The Cheat Code* worth reading?

Yes for readers valuing concise, real-world tactics over theoretical frameworks. Wong’s focus on “effortless shortcuts” like embracing boldness (Cheat #32) and crafting a memorable persona (Cheat #49) provides actionable steps. However, those seeking depth on ethics or teamwork may find its tone overly individualistic.

What are the key takeaways from *The Cheat Code*?

1. **Announce, don’t ask** (Cheat #7): Proactively share ideas instead of seeking permission. 2. **Identify your superpower** (Cheat #16): Double down on innate strengths over fixing weaknesses. 3. **Focus on permanence** (Cheat #55): Prioritize strategies resilient to market shifts. 4. **Boldness as genius** (Cheat #32): Aggressive confidence opens doors.

How does *The Cheat Code* reflect Silicon Valley culture?

The book embodies Silicon Valley’s “move fast, break things” philosophy, advocating for disruptive thinking and personal branding. Examples include using exclamation points strategically (Cheat #51) and treating boldness as a calculated risk (Cheat #32). Critics highlight its alignment with tech’s “badass” ethos but note potential oversimplification.

What critiques exist about *The Cheat Code*?

Some reviewers caution against its emphasis on individualism and quick fixes, arguing it undervalues collaboration and ethical nuance. The focus on audacity (e.g., Cheat #32) may alienate those in conservative industries. However, supporters praise its practicality for early-stage entrepreneurs.

How does Brian Wong’s background influence *The Cheat Code*?

Wong’s journey—graduating college at 18, raising $24M by 25—shapes the book’s “unconventional paths” theme. His tech startup experience informs cheats like leveraging momentum (Cheat #47) and reframing failure as data. The advice mirrors his hands-on, high-stakes career trajectory.

What is the most controversial advice in *The Cheat Code*?

Cheat #49 (“Get a Trademark Haircut”) and Cheat #51 (“Use Exclamation Points”) spark debate for prioritizing style over substance. Critics argue these lean into superficiality, while supporters see them as tools for memorability in attention-scarce markets.

秘籍

解锁商业秘诀，助您实现更快速的增长、更明智的创新，并成为您命中注定要成为的行业颠覆者。

布莱恩·王

3.36(240 Reviews)

《秘籍》概述

通过布莱恩·黄（Brian Wong）的《作弊代码》（The Cheat Code），探索 71 条通往成功的非常规捷径。这部大胆的指南得到了 Zappos 首席执行官谢家华（Tony Hsieh）和 Mashable 创始人皮特·卡什摩尔（Pete Cashmore）的认可，它揭示了打破规则——而非遵循规则——可能是你通往卓越成就的最快路径。

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第 1 章

Unlocking Success: The Game-Changing Shortcuts You Never Knew Existed

In a world where conventional wisdom often leads to conventional results, Brian Wong stands as a testament to what happens when you break the rules. At just 19 years old, Wong became one of the youngest entrepreneurs ever to receive venture capital funding, securing millions for his revolutionary mobile advertising company Kiip. His secret? A collection of unconventional "cheats" that allowed him to bypass traditional career ladders and achieve extraordinary success at an age when most are still figuring out college majors. "The Cheat Code" has become a cult favorite among Silicon Valley entrepreneurs and ambitious professionals worldwide. Endorsed by tech luminaries and featured on countless "must-read" lists, Wong's philosophy represents a radical departure from standard business advice. His methods aren't about cutting corners-they're about identifying hidden shortcuts that others miss. What makes this book particularly compelling is that Wong doesn't just theorize; he shares the exact strategies that propelled him from being a 14-year-old university student to a globally recognized CEO before his 25th birthday.

第 2 章

Appreciate What You've Got and Kill Your Fear

We live in an extraordinary time where knowledge is free and accessible to anyone with a cell phone. Today's employers increasingly value skills and drive over formal degrees. This perspective comes from my parents who escaped poverty in China and taught me to appreciate everything I had. This gratitude mindset is crucial because you simply can't feel fear and appreciation simultaneously. When you're having fun and genuinely grateful for what you have, you stop obsessing over success and failure. This fearlessness drove me to skip four grades and enter university at fourteen, and later to launch Kiip with a radical advertising concept at nineteen. What many people don't understand is that success isn't about IQ or connections-it's about throwing caution to the wind, working hard, and actually having fun while doing it. Think about it: how many opportunities have you missed because fear held you back? How many times have you talked yourself out of taking a risk that could have changed everything? The most successful people aren't necessarily the smartest or the most connected-they're the ones who aren't afraid to try, fail, learn, and try again. The key is developing a mindset of appreciation that naturally displaces fear. When you're grateful for the opportunity to even attempt something great, the fear of failure loses its power. This isn't just philosophical-it's practical psychology. Your brain literally cannot process deep appreciation and paralyzing fear at the same time. Choose appreciation, and watch how your capacity for bold action expands. As Steve Jobs famously said, "Have the courage to follow your heart and intuition." Appreciate what you've got, and then reach for the stars without the weight of fear holding you down.

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第 3 章

Get Comfortable Being Uncomfortable

The best growth happens when you jump into challenges beyond your current abilities. If you can do everything in your job without struggling, you'll get stuck and your mind will atrophy. I learned this early by hanging with my older brother and skipping grades, constantly feeling "What the hell is going on here?" This made me comfortable with being uncomfortable. I became a master of "Fake It Till You Make It," saying yes to every opportunity and learning constantly. Humility is crucial when you're in over your head-it's disarming and authentic. When you acknowledge what you don't know, people are more willing to help you learn. Starting Kiip was like jumping off a cliff and growing wings while falling. We confidently approached huge advertisers with our solution to a universal problem (nobody clicks on mobile ads), driven by passion rather than intimidation. When you jump in over your head, you'll learn to swim-then you can jump in where it's even deeper. This approach runs counter to conventional wisdom that says you should master one level before moving to the next. But that careful, incremental approach often leads to stagnation. Your brain needs the stimulus of challenge to form new neural pathways. When you're struggling to keep up, you're actually in an accelerated learning state. Consider how children learn languages so much faster than adults-they're constantly in over their heads, absorbing and adapting without the self-consciousness that holds adults back. We can recapture that learning superpower by deliberately putting ourselves in situations where we don't quite know what we're doing. The discomfort you feel when tackling something beyond your current capabilities isn't a warning sign-it's a growth indicator. That feeling of being stretched is precisely what leads to breakthrough performance and innovation. Embrace it.

第 4 章

Go All-In When It Matters Most

I started Kiip with one guiding principle: "I don't want to have any regrets. Ever." That's why I go all-out on important things. Occasional failure is fine-it means you're aiming high enough. When I fail after giving everything, it feels like education, not failure. Regret only comes when you don't fully commit. But nobody can maintain maximum intensity 24/7-not even Superman. While leaders need to deliver killer performances in key moments, you also need recovery time. After nailing the big presentation and the afterparty, you need sloth mode. My record is thirty straight hours of sleep after international travel. This approach to energy management is something elite athletes understand instinctively. They don't try to perform at peak levels every day-they strategically channel their energy toward competition days and build in recovery periods. The same principle applies in business and life. The key is identifying which moments truly matter. Not every meeting, presentation, or project deserves your absolute best effort. Learn to recognize the truly pivotal opportunities-the ones that could fundamentally change your trajectory-and pour everything into those moments. Think about the last time you gave 100% to something that mattered. How did it feel? Even if you didn't succeed, there's a satisfaction in knowing you left nothing on the table. Now think about something you half-assed that could have been transformative if you'd gone all-in. That's the sting of potential regret. Going balls-to-the-wall doesn't mean being reckless or unsustainable. It means making conscious choices about where to direct your finite energy and then committing fully to those choices. When something truly matters, don't hold back-go all-in and let the chips fall where they may.

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第 5 章

Find the Action and Make Your Presence Felt

Sometimes your office is where the action happens, but more often, it's somewhere else. The key is finding it-or making your job into one that lets you go there. My typical week might include family time in Vancouver, then a red-eye to New York for meetings (where you can meet fifty top advertising people within twenty blocks), then Internet Week events, speaking gigs in Toronto, exclusive CEO gatherings, and industry conferences in San Francisco. When people think you're everywhere, they start believing you can do anything. And when they think that, it becomes possible. This omnipresence strategy creates a perception of momentum and success that becomes self-fulfilling. People want to work with people who are where things are happening. By consistently showing up at the centers of action in your industry, you create an aura of importance and connection that opens doors. But finding the action isn't just about attending high-profile events. It's about identifying where the meaningful conversations and decisions in your field are taking place. Sometimes that's at major conferences, but it might also be in small, invitation-only gatherings, or even informal meetups at local bars where industry insiders gather. The real magic happens when you not only find the action but make yourself part of it. Don't just attend-participate. Ask questions during panels, introduce yourself to speakers, offer insights in group discussions. Make your presence felt in ways that add value rather than just taking up space. With each appearance, you're building a personal brand that's associated with energy, engagement, and being in-the-know. Over time, people don't just notice that you're everywhere-they start to expect you'll be everywhere that matters, and they begin to feel that something's missing when you're not there.

第 6 章

Challenge Conventional Wisdom Fearlessly

I've always known what irks people, and often do it anyway-not to be a jerk, but because sometimes pissing people off is the best way to get your point across. Don't say mean or stupid things, but if you passionately disagree, blurt it out. A little shock value builds respect-you become the one who says what others won't. Use a spoiler like "No offense, but..." before your zinger. If they get upset after being warned, they look like the asshole. The key is being passionate and authentic about giving value. Consider Apple during the iPhone 4 antenna crisis-people forgave them because they knew Steve Jobs genuinely cared about his products. When you deserve forgiveness, you can get away with speaking your mind. This willingness to challenge conventional wisdom separates true innovators from the crowd. Throughout history, breakthrough ideas have almost always been met with initial resistance. If your ideas aren't occasionally making people uncomfortable, you're probably not pushing boundaries far enough. The most valuable perspective in any room is often the one that challenges the status quo. When everyone is nodding along to the same ideas, groupthink takes over and innovation stalls. By being the person willing to say "Wait, I see this differently," you create space for new possibilities. But there's an important distinction between being contrarian for its own sake and challenging ideas because you genuinely see a better way. The former is just being difficult; the latter adds tremendous value. The difference lies in your intent and in how you express your dissent. When challenging established ideas, focus on the concept rather than attacking the person. Frame your perspective as an alternative worth considering rather than declaring others wrong. And most importantly, be willing to back up your contrarian views with sound reasoning and evidence.

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第 7 章

Understand Others' Fears and Motivations

I'm always honest and fair in business-not just because it's right, but because it creates success. Still, business is competition, resembling war with a Darwinian beauty where only the strong survive. To win your hardest battles, know what your opponent fears most-that's their vulnerability and your opportunity. Learn to read people as they really are, not as they present themselves. Meet face-to-face rather than through emails that hide reactions. Everyone has insecurities, and finding that chink in their armor reveals their patterns and motivations. Ask hot-button questions like "Was business slow last year?" If they're evasive or overshare, you've hit a nerve. Once you understand their fears, you can predict their moves and ultimately win-not to hurt them, but because winning feels best against worthy opponents. This isn't about manipulation-it's about deeper understanding. When you recognize what drives others, you can address their underlying concerns rather than just the surface-level objections they present. This skill is invaluable in negotiations, sales, management, and virtually every other business interaction. The most powerful questions often begin with "what" rather than "why." "Why" questions can put people on the defensive, while "what" questions invite them to explore their thinking. "What concerns you most about this proposal?" will yield more insight than "Why don't you like this?" Pay attention to non-verbal cues as well. Body language often reveals more than words, especially when there's a disconnect between what someone says and how they say it. A person might verbally agree while physically pulling back, crossing arms, or displaying other signs of discomfort. Remember that understanding others' fears isn't about exploiting weaknesses-it's about creating solutions that address genuine concerns. When you can show someone that you understand what keeps them up at night, and then offer a way to resolve those concerns, you create the foundation for lasting business relationships.

第 8 章

Master the Art of Strategic Communication

One of the great Jedi mind tricks in business is announcing what you're going to do before doing it-not asking permission, just telling people. Done right, it seems both considerate and confident. The very act of announcing something confidently gives it legitimacy and validity. People assume you've thought it through and defer to your intent. This works better than surprising people, which makes them think you don't value their opinion or that you're acting impulsively. By framing your actions as decisions already made, you shift the conversation from "should we do this?" to "how will we do this?" Think about how differently these two approaches land: Asking: "I was thinking maybe we could try redesigning the website. What do you think?" Announcing: "I've decided to redesign the website to improve conversion rates. I'll share the implementation plan next week." The first invites debate about whether the action should happen at all. The second presumes the decision is made and moves directly to execution. While there are certainly times when collaborative decision-making is appropriate, there are also many situations where decisive leadership is more effective. This technique works particularly well when you have the authority to make the decision but want to give others the courtesy of advance notice. It's not about steamrolling legitimate objections-it's about presenting your well-considered plans with confidence rather than tentatively seeking approval for every move. The key is to announce with confidence but remain open to feedback. You might say, "I've decided to pursue this direction, and I'd value your thoughts on how we can make it most effective." This maintains your position as the decision-maker while still benefiting from others' expertise. Remember that how you communicate is often as important as what you communicate. The same message delivered with hesitation versus confidence will yield dramatically different results.

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第 9 章

Develop Your Authentic Superpower

Everyone has a superpower-something you do far better than most people-and you're crazy if you're not using it. Mine is getting people excited about things through my contagious enthusiasm. Don't hesitate to identify your superpower out of false humility. I learned from my mother during hockey that instead of fixing weaknesses, I should build strengths into superpowers. When I couldn't compete physically, I leveraged speed, agility, and wits. Later, I tried mastering graphic design until meeting my partner Amadeus, whose design skills far surpassed mine. That's when I realized design wasn't my superpower and wisely focused on business development instead. Do what you're best at-it creates a virtuous cycle where you love it more, do it more, and get even better! The conventional wisdom about addressing weaknesses is deeply flawed. If you spend all your energy trying to improve your weaknesses from terrible to mediocre, you'll never have the time to develop your strengths from good to extraordinary. And it's the extraordinary abilities-not the absence of weaknesses-that create breakthrough success. Think about the most successful people you know. They're rarely good at everything. Instead, they've identified their unique talents and doubled down on developing those areas to exceptional levels. They've built teams that complement their abilities rather than trying to become complete packages themselves. Identifying your superpower requires honest self-assessment. What comes naturally to you that others struggle with? What activities put you in a state of flow where time seems to disappear? What do people consistently praise or seek you out for? The answers to these questions point toward your natural strengths. Once you've identified your superpower, the next step is to deliberately structure your life and work to leverage it. This might mean redesigning your job, changing careers, or starting a business that centers on what you do best. It definitely means saying no to opportunities that don't align with your unique abilities, even if they seem impressive on paper.

第 10 章

Create Your Unique Brand Language

Having a trademark makes you memorable in our information-saturated society-and it's cost-free. At Kiip, our trademark is invoking our brand with taglines like "Kiip it real" and "Kiip going." Create your own language-within-a-language to present yourself as unique and differentiated from competitors. We don't create ads; we offer rewards. We don't reach consumers when they're impressionable; we create moments of serendipity. Another technique I use is choosing a new, uncommon word every month and using it repeatedly. When people start repeating your phrases, you've tapped into a powerful force for subliminal bonding. Smart businesses, celebrities, and even dictators create signature languages-and you should too. This language creation goes beyond mere wordplay-it's about framing how people think about you and what you do. By controlling the vocabulary used to describe your work, you shape the perception of your value. When you consistently use distinctive language, you train others to adopt those same terms when referring to you. Consider how certain phrases become inextricably linked to specific people or brands: "Think different" (Apple), "Just do it" (Nike), or "I have a dream" (Martin Luther King Jr.). These aren't just catchy slogans-they're linguistic frameworks that shape how we understand what these entities represent. Your personal trademark might be visual (like Steve Jobs' black turtleneck), verbal (a signature phrase), or conceptual (a unique approach to problems). Whatever form it takes, it should be authentic to you while being distinctive enough to stand out. The most effective personal trademarks evolve naturally from your genuine interests and strengths. Forced attempts at uniqueness usually come across as inauthentic. Look for the elements of your natural style that already stand out, and then deliberately amplify those aspects. Remember that consistency is crucial. Your trademark elements should appear regularly enough that people begin to associate them with you automatically. When someone can recognize your work, your presence, or your ideas without seeing your name attached, you've successfully created a memorable personal brand.

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第 11 章

Generate Your Own Serendipity

Serendipity works two ways: either you hope it happens or you make it happen. When great things seem to fall from the sky, it's usually because you've structured your life to put yourself in opportunity's path. I met Charlie Crowe at DMEXCO in Germany, which led to keynoting his Festival of Media events in Singapore and Rome, which snowballed into more business for Kiip. I never see events as one-offs-I look at everything as a potential springboard. The moment you decide to be mediocre, you lose every follow-up opportunity. Make it your mission to aim for excellence in all situations, because you never know what might come from it. Research opportunities nobody else sees, hustle for them, go wherever they are, and grab them by the throat. Before you know it, you'll have momentum that creates its own success-a snowball effect where people will debate whether you were lucky or worked hard. The truth is both. What appears as luck to outside observers is often the result of deliberate positioning. By consistently putting yourself in environments where opportunities are likely to emerge, you dramatically increase your chances of "lucky" encounters. This might mean attending industry events, joining specific organizations, moving to certain cities, or even frequenting particular coffee shops where interesting people gather. Beyond physical positioning, mental positioning is equally important. Maintaining an open, curious mindset allows you to recognize potential opportunities that others might overlook. Many people encounter the same potential connections and ideas but fail to see their significance because they're not mentally prepared to receive them. The final element is follow-through. Serendipitous moments only become meaningful when you take action on them. That chance meeting becomes valuable only if you send the follow-up email, make the introduction, or develop the idea that emerged. Without deliberate action, even the most promising serendipitous moments remain just interesting anecdotes rather than life-changing opportunities. By strategically positioning yourself, maintaining an open mindset, and consistently following through, you can transform serendipity from a rare, random occurrence into a regular feature of your professional life.

第 12 章

Focus on Timeless Principles in a Changing World

While everyone obsesses over finding "the next big thing," the real advantage lies in focusing on what won't change. Jeff Bezos built Amazon on two constants: customers will always want (1) the best possible bargain and (2) the fastest possible delivery. By anchoring to these unchanging truths, he created an empire while others chased fleeting trends. Look for classic, constant needs and patterns of behavior that will endure long after today's innovations become obsolete. Don't see the trees; see the forest. Don't see now; see forever. Then find ways to make that timeless reality just a little bit better. This approach provides stability in a world of constant change. While technologies, platforms, and methods evolve rapidly, fundamental human desires and behaviors remain remarkably consistent. People still want to feel connected, to save time and money, to gain status, to protect their families, and to enjoy experiences-just as they did centuries ago. By building your strategies around these enduring principles rather than temporary trends, you create something with staying power. This doesn't mean ignoring innovation-quite the opposite. It means using new technologies and approaches to better serve timeless human needs rather than chasing novelty for its own sake. Consider how the most enduring businesses have evolved their methods while maintaining their core purpose. Disney has moved from hand-drawn animation to computer graphics to theme parks to streaming services, but their fundamental promise of family entertainment and magical storytelling has remained constant for nearly a century. When evaluating new opportunities or innovations, ask yourself: "Is this addressing a fundamental, enduring human need, or is it merely riding a temporary wave?" The former has the potential for lasting impact; the latter will require constant reinvention as trends shift. By anchoring your work to what won't change, you create a stable foundation from which you can confidently explore new approaches, knowing that the underlying value proposition remains sound regardless of how the delivery mechanisms evolve.

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第 13 章

Take Moon Shots That Connect to Greater Visions

My favorite entrepreneurs are obsessively focused on their vision, indifferent to others' opinions. They create because of a burning internal itch-feeling they must build something new or be dismantled. This obsession drives them to execute successfully, sometimes nearly killing themselves in the process. Half-committed entrepreneurs who build businesses around their lifestyles rather than building lives around their businesses achieve half-success. The true moon shot entrepreneurs make entrepreneurship their lifestyle, often choosing seemingly impossible challenges specifically because they'll impact the world. To get people excited about your idea, tie it to a grander vision that solves a universal problem. Don't just sell a cool product-connect it to something everyone cares about. Google's vision wasn't just search, but connecting the world's information. At Kiip, I didn't pitch better ads; I offered a solution to hating banner ads by creating meaningful moments between brands and consumers. A compelling vision attracts amazing talent and creates opportunities for expansion. When people feel they're creating the future rather than just selling a product, your idea catches fire. Noble causes don't need to be about world peace-making everyday life easier can be just as powerful. The most successful ventures combine audacious ambition with meaningful purpose. They aim for extraordinary achievement not just for its own sake, but because that achievement serves a larger goal that resonates with fundamental human values. This combination of moon shot thinking and purpose-driven vision creates a powerful motivational engine. It inspires teams to push beyond what seems reasonable, attracts resources from those who share the vision, and sustains momentum through the inevitable challenges of building something significant. When articulating your vision, focus on the transformation you seek to create rather than just the mechanics of your product or service. People don't rally around features; they rally around futures. Paint a vivid picture of the world as it could be if your vision succeeds, and connect that picture to values and aspirations that others already hold. Remember that the most compelling visions aren't about the company itself-they're about the impact the company will have. They answer not just "what will we build?" but "why will it matter?" When you can articulate that clearly, you transform your moon shot from a mere ambition into a mission.

第 14 章

Embrace the Power of Collaboration and Complementary Skills

Despite our cultural mythology celebrating the lone entrepreneur, there's more power in two, three, or four people working together. No significant company consists of just one person. Real success includes bringing people together to create something greater than the sum of its parts. As a startup founder, your first crucial job is finding the right people to fight alongside you-loyal, brilliant, kind teammates who are tolerant of ambiguity. Build a team where everyone has different skills and strengths, with aligned goals, values, and ideals. As a leader, you're less like a team captain and more like a train conductor-often the only one who knows the final destination. You need distance to see systematic problems clearly, yet must understand all working parts to help when needed. Great entrepreneurs know their superpowers and use them daily, forming the irreplaceable foundation upon which the team builds something magnificent. The myth of the solo genius has done tremendous damage to aspiring entrepreneurs, leading many to believe they need to master every aspect of their business themselves. In reality, the most successful founders quickly recognize their limitations and deliberately surround themselves with people who excel in areas where they don't. This complementary approach isn't just about covering weaknesses-it's about creating something that couldn't exist through any individual's efforts alone. When diverse talents, perspectives, and skills come together with a shared purpose, the creative possibilities expand exponentially. The key is finding partners whose strengths not only complement yours but whose values and vision align with your own. Technical skills can be taught, but fundamental alignment on purpose and principles cannot. Look for people who share your core values while bringing different capabilities to the table. Remember that true collaboration isn't just about dividing tasks according to strengths-it's about creating an environment where ideas can collide and combine in unexpected ways. The magic happens in the spaces between individual contributions, where something entirely new emerges from the interaction of different perspectives. By embracing the power of complementary collaboration rather than trying to do everything yourself, you not only build something stronger than you could alone-you also create a more sustainable approach that doesn't depend entirely on any single person's continued involvement.

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《秘籍》核心主题

unconventional career shortcuts
gratitude mindset
accelerated learning
strategic energy management
calculated risk taking

《秘籍》经典语录

Success isn't about IQ or connections-it's about throwing caution to the wind.
Choose appreciation, and watch how your capacity for bold action expands.
When you jump in over your head, you'll learn to swim.
Regret only comes when you don't fully commit.
When people think you're everywhere, they start believing you can do anything.

《秘籍》主要人物

Brian WongAuthor and entrepreneur who founded Kiip at 19

关于作者

《作弊码》（The Cheat Code）的作者王正文（Brian Wong）是一位连环创业家和风险投资人，以其在业务增长和创新方面的非传统策略而闻名。

作为一名 18 岁就从英属哥伦比亚大学毕业的天才，王正文联合创立了移动奖励平台 Kiip。该平台筹集了超过 4000 万美元的风险投资，并于 2019 年被收购。他的著作融合了关于人际网络、初创企业规模化和颠覆性思维的实用见解，这些主题都植根于他将 Kiip 打造为全球广告领导者（服务于百事可乐和美国运通等品牌）的经验。

王正文的专业能力为他赢得了《福布斯》“30位30岁以下精英”（30 Under 30）等荣誉，并受邀在 SXSW、CES 和 TEDx 活动中发表主题演讲。他还是 RADII Media 的创始人（一个致力于架起东西方文化理解桥梁的平台），并通过 Seacliff Partners 担任活跃的天使投资人。

《作弊码》提炼了他利用好奇心和逆向战术来加速成功的哲学，反映了他作为科技和创业领域思想领袖的声誉。该书曾获得《彭博社》、《路透社》和《金融时报》的报道，巩固了王正文在现代商业战略领域的影响力。

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学习计划

The Conqueror’s Code: Strategic Leadership

In an era of constant disruption, traditional management is no longer enough to sustain growth. This plan is designed for aspiring executives and entrepreneurs who need to blend bold vision with tactical agility and robust governance to build lasting organizations.

1 h 30 m•3 章节

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The Habit Architect: Building Unbreakable Systems

In an era of constant distraction, the ability to engineer your own behavior is a superpower. This plan is designed for professionals and high-achievers who want to move beyond willpower by building systems that make success inevitable.

1 h 12 m•3 章节

学习计划

7 Dan Koe Episodes: One-Person Business Guide

This guide is essential for aspiring solopreneurs looking to escape the 9-to-5 by building a scalable digital empire. It bridges the gap between creative content and technical automation, making it perfect for creators who want to work smarter, not harder.

4 h 16 m•4 章节

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The Architect of Influence

This plan is essential for creators and leaders who want to bridge the gap between having great ideas and building a profitable brand. It benefits anyone looking to master the psychology of persuasion, creative discipline, and digital monetization.

2 h 30 m•5 章节

学习计划

The Billionaire Mindset: From Frustration to Manifestation

This plan is designed for ambitious professionals feeling stuck in their current career trajectory. It bridges the gap between emotional intelligence and strategic execution, making it essential for anyone ready to transition from frustration to high-level success.

3 h•4 章节

学习计划

The Copywriter's Guide to Consumer Psychology

This plan is essential for marketers and writers who want to move beyond basic grammar and master the biological drivers of human behavior. It is designed for professionals looking to increase conversion rates by aligning their messaging with the subconscious mind of the consumer.

2 h•4 章节

学习计划

The Steve Jobs Keynote Method

This plan distills the specific preparation and management habits that made Steve Jobs a legendary communicator. It is essential for leaders and innovators who need to pitch high-stakes ideas and instill a culture of extreme accountability within their teams.

1 h 30 m•3 章节

学习计划

The Systems Thinking Advantage for Founders

In the volatile world of startups, founders often fall into the trap of reactive management. This learning plan is essential for entrepreneurs who want to move beyond chaos by mastering the structural dynamics of their business. It is ideal for early-stage leaders aiming to build scalable, stable organizations through first-principles design.

1 h 30 m•3 章节

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由哥伦比亚大学校友在旧金山创建

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

查看更多网络上关于 BeFreed 的讨论

开启你的学习之旅，就是现在

第 13 章

秘籍

概述《秘籍》概述

一本书，多种聆听方式。

Unlocking Success: The Game-Changing Shortcuts You Never Knew Existed

Appreciate What You've Got and Kill Your Fear

边听边看，每个词都清晰呈现

Get Comfortable Being Uncomfortable

Go All-In When It Matters Most

从 《秘籍》中收获更多

Find the Action and Make Your Presence Felt

Challenge Conventional Wisdom Fearlessly

边听边看，每个词都清晰呈现

Understand Others' Fears and Motivations

Master the Art of Strategic Communication

从 《秘籍》中收获更多

Develop Your Authentic Superpower

Create Your Unique Brand Language

边听边看，每个词都清晰呈现

Generate Your Own Serendipity

Focus on Timeless Principles in a Changing World

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Take Moon Shots That Connect to Greater Visions

Embrace the Power of Collaboration and Complementary Skills

你已读完 《秘籍》

《秘籍》核心主题

《秘籍》经典语录

《秘籍》主要人物

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1,000,000+ curious minds.

1,000,000+ curious minds.

一本书，多种聆听方式。

Unlocking Success: The Game-Changing Shortcuts You Never Knew Existed

Appreciate What You've Got and Kill Your Fear

边听边看，每个词都清晰呈现

Get Comfortable Being Uncomfortable

Go All-In When It Matters Most

从 《秘籍》中收获更多

Find the Action and Make Your Presence Felt

Challenge Conventional Wisdom Fearlessly

边听边看，每个词都清晰呈现

Understand Others' Fears and Motivations

Master the Art of Strategic Communication

从 《秘籍》中收获更多

Develop Your Authentic Superpower

Create Your Unique Brand Language

边听边看，每个词都清晰呈现

Generate Your Own Serendipity

Focus on Timeless Principles in a Changing World

从 《秘籍》中收获更多

Take Moon Shots That Connect to Greater Visions

Embrace the Power of Collaboration and Complementary Skills

你已读完 《秘籍》

用户还喜欢

发现更多

《秘籍》概述

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从《秘籍》中收获更多

从《秘籍》中收获更多

你已读完《秘籍》

从《秘籍》中收获更多

从《秘籍》中收获更多

从《秘籍》中收获更多

你已读完《秘籍》