
Discover why your brain sabotages your investments in "The Behavioral Investor." NY Times bestselling author Daniel Crosby reveals the psychology behind financial decisions that even Wall Street veterans miss. "Eminently readable" - Brenda Jubin. Can you afford your own cognitive biases?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
A rat's tail in Vietnam was once worth a bounty. Colonial French officials, plagued by a rat problem, offered payment for each tail delivered. Clever residents didn't hunt rats-they bred them, chopped off the tails, and released the tailless rodents to breed more. The measure became the target, and the system collapsed. This same pattern plays out every day in financial markets, where our very attempts to measure and track wealth create their own distortions. We're all breeding rats in our portfolios, and most of us don't even realize it. Think about what money actually is: pieces of paper or digital numbers that have value only because we collectively agree they do. No alien observing Earth would understand why humans exchange lifetimes of labor for rectangles of cotton fiber. Yet this shared fiction-this mass delusion we all participate in-has built civilizations. While bees cooperate through genetic programming and monkeys max out at about 100 relationships, humans can coordinate millions of strangers through stories we tell ourselves about value, nations, and corporations. Here's the problem: those same storytelling brains that built financial markets are spectacularly bad at navigating them.
将《The Behavioral Investor》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Behavioral Investor》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Behavioral Investor》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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