
《财富法则》概述
在《行为投资者》(The Behavioral Investor)中,探索为什么你的大脑会破坏你的投资。纽约时报畅销书作家丹尼尔·克罗斯比(Daniel Crosby)揭示了即使是华尔街老手也会忽视的财务决策背后的心理学。“极具可读性”——布伦达·朱宾(Brenda Jubin)。你能承受自身认知偏差带来的代价吗?
《财富法则》核心主题
- behavioral finance
- investor psychology
- loss aversion
- decision making bias
- neuroeconomics
《财富法则》经典语录
Our brains weren't designed for investing.
We're not built for happiness or good investment choices.
Money causes us to "freak out".
We feel losses roughly twice as intensely as equivalent gains.
Our bodies seem uniquely skilled at holding on to fear.
《财富法则》主要人物
- Daniel CrosbyAuthor, psychologist, and asset manager
- John CoatesResearcher who studied traders' cortisol levels
- Joseph LeDouxScientist who conducted fear experiments with rats
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