
In "The Age of Surveillance Capitalism," Shoshana Zuboff reveals how tech giants harvest our personal data for profit. Compared to Rachel Carson's "Silent Spring" by Berkeley scholars, this TIME 100 Must-Read exposes the hidden economy threatening democracy that Jeff Bezos and Mark Zuckerberg understand all too well.
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将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
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Every time you pause mid-scroll, linger over a product photo, or hesitate before clicking "send," you're generating something valuable-but not for yourself. Somewhere, an algorithm is recording that hesitation, that pause, that moment of uncertainty. It's learning from you, about you, and increasingly, how to shape you. This isn't paranoia; it's the business model. We've entered an era where human experience itself has become the world's most lucrative raw material, extracted and refined not by force but by design so subtle we mistake it for convenience. The smartphone in your pocket isn't just a tool-it's a mining operation, and you're the seam being worked. The year 2001 marked a turning point, though few recognized it then. Google was hemorrhaging money, investors were restless, and the dot-com crash had made "internet company" sound like a punchline. The breakthrough came not from innovation in search technology but from a realization about waste. All those searches people conducted, the clicks they made, the time they spent hovering over links-this "digital exhaust" that seemed worthless contained extraordinary predictive power. Engineers discovered they could forecast not just what you might click, but what you might buy, where you might go, what you might do next. This wasn't inevitable technological progress-it was a deliberate invention, as carefully architected as Ford's assembly line. Google's AdWords system transformed advertising by creating real-time auctions where ad placements were sold based on predicted behavior rather than simple demographics. The results were staggering: revenues jumped 400% in the first year, then exploded to $3.5 billion by 2004.
将《The Age of Surveillance Capitalism》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Age of Surveillance Capitalism》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Age of Surveillance Capitalism》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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