
"Stretch" reveals why having less can lead to more success. Filmmaker Robert Rodriguez created "El Mariachi" on a shoestring budget, exemplifying Sonenshein's counterintuitive thesis: resourcefulness trumps resources. Featured in Harvard Business Review, it's the manifesto for achieving the impossible with what you already have.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Imagine a baseball star who signs a $2 million contract and chooses to live in a 1978 Volkswagen van. This is Daniel Norris, who works at an outdoor store during off-seasons and lives on just $800 monthly. His first major league at-bat? A historic home run. Norris embodies the central insight of "Stretch" - our greatest achievements often come not from acquiring more resources, but from creatively using what we already have. This counterintuitive principle has made the book required reading at companies like Google and Microsoft. The evidence is compelling: those who stretch their existing resources frequently outperform those who chase more. What if the key to success isn't getting more but doing more with what you have? The answer might transform how you approach every challenge in your life. We're wired to want what others have. During California's worst drought, while most communities used 1,500 gallons of water monthly, some wealthy Woodside residents consumed up to 75,000 gallons to maintain lush lawns. Why do we chase resources so relentlessly? Four psychological patterns explain this behavior. First, we constantly make upward social comparisons - wanting what others have, especially when social media bombards us with carefully curated highlight reels. Research confirms this damages our happiness and well-being. Second, we suffer from functional fixedness - seeing resources only for their conventional purposes. Third, we accumulate mindlessly without purpose. Joshua Millburn's story illustrates this trap: despite his six-figure salary and luxury possessions, he felt miserable working 70-80 hour weeks while accumulating debt. Finally, we squander resources when we have too many, as demonstrated by Pets.com spending $12 million on advertising to generate just $619,000 in sales before collapsing.
将《Stretch》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Stretch》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Stretch》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

免费获取《Stretch》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。