Startup Growth Engines book cover

Startup Growth Engines by Sean Ellis Summary

Startup Growth Engines
Sean Ellis
3.73 (908 Reviews)
Entrepreneurship
Business
Technology
概述
核心要点
作者
常见问题

Overview of Startup Growth Engines

Coined "growth hacking," Sean Ellis reveals how Uber and GitHub achieved explosive success through data-driven experimentation. The bible for modern startups that's reshaped Silicon Valley's approach to scaling - what took Facebook years can now happen in months.

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核心要点

1

When Growth Becomes the Product Itself

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What if the fastest-growing companies in history didn't succeed because of their marketing, but because they made growth inseparable from the product experience? In 2010, a term emerged that would redefine how startups scale: growth hacking. Companies like Dropbox, Airbnb, and GitHub didn't buy their way to billion-dollar valuations through advertising blitzes. Instead, they engineered self-perpetuating systems where every user interaction fueled exponential expansion. These weren't marketing campaigns-they were growth engines built into the DNA of the product itself, creating astronomical value with minimal traditional spend. There's a crucial difference between products people use occasionally and those they genuinely can't live without. Yelp transformed from just another review site into a verb-"Let me Yelp it"-by creating something users genuinely needed: trusted local business information wrapped in authentic community. By 2013, they'd amassed 47 million reviews with 117 million monthly visitors, crushing established competitors. The secret? They identified their "aha moment"-that instant when users truly grasp a product's value. Facebook discovered theirs was connecting with seven friends in ten days. Dropbox found it when users placed their first file in a shared folder. Once identified, everything gets optimized to drive users toward this magical threshold as quickly as possible. This obsessive focus on the must-have moment separates products that fade from those that become indispensable parts of daily life.

2

The Social Alchemy of Community-Driven Expansion

3

The Patient Path from Free to Forever Customer

4

Engineering Virality Through Strategic Design

5

When Your Product Becomes Your Best Advertisement

6

The Culture That Compounds Success Over Time

7

Your Turn to Build Something Unstoppable

探索你的学习方式
《Startup Growth Engines》不仅仅是一本书——它是Entrepreneurship领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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通过生动的故事体验《Startup Growth Engines》,将创新经验转化为令人难忘且可应用的精彩时刻。

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