
Discover how rituals create common knowledge that drives social coordination - from protests to Super Bowl ads. Mark Zuckerberg was so captivated by Chwe's game theory insights that he made "Rational Ritual" required reading for Facebook's leadership team. Rethink why we gather.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Have you ever wondered why the Super Bowl commands the highest advertising rates on television? Or why political protests often begin with public gatherings rather than private communications? The answer lies in a fascinating concept called "common knowledge" - not just what we know, but what we know that others know. This seemingly simple idea explains everything from why Apple launched the Macintosh during the 1984 Super Bowl to why circular seating arrangements appear across cultures. When we participate in rituals, watch major events together, or gather in public spaces, we're not just sharing information - we're creating a special kind of shared awareness that enables us to coordinate our actions in powerful ways.
将《Rational Ritual》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Rational Ritual》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Rational Ritual》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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