完美表达: 如何每次都在第一时间正确表达 book cover

完美表达

如何每次都在第一时间正确表达

比尔·麦高恩和艾丽莎·鲍曼

《完美表达》概述

在《言之有理》(Pitch Perfect)中,艾美奖得主、媒体教练比尔·麦高恩(Bill McGowan)揭示了曾改变谢丽尔·桑德伯格(Sheryl Sandberg)、伊莱·曼宁(Eli Manning)以及 Spotify 的丹尼尔·埃克(Daniel Ek)演讲表现的沟通秘诀。有没有想过为什么有些人能瞬间吸引全场的目光?七个说服力原则正等待着你的声音蜕变。

《完美表达》核心主题

  • verbal persuasion
  • executive presence
  • visual storytelling
  • attention management
  • message conciseness

《完美表达》经典语录

  • Mastering communication can increase your value by at least 50 percent.

  • Great communicators aren't born-they're made.

  • Facts are 22 times more memorable when told through stories.

  • Brevity is powerful-the quietest person often appears most intriguing.

  • Verbal collisions can't be repaired.

《完美表达》主要人物

  • Bill McGowanAuthor and Emmy Award-winning media coach
  • Alisa BowmanCo-author of the book
  • Eli ManningProfessional athlete and coaching client

关于作者

《完美表达》作者介绍

Bill McGowan 是《Pitch Perfect: How to Say It Right the First Time, Every Time》的合著者,他是一位著名的沟通教练,并曾两次获得艾美奖。

McGowan 拥有超过二十年担任 ABC 新闻《20/20》和 CBS 新闻《48 Hours》记者的经验,他利用自己的媒体专业知识来教授说服性沟通策略。他的著作专注于公众演讲、危机管理和叙事技巧,其内容源于他为谢丽尔·桑德伯格(Sheryl Sandberg)、伊莱·曼宁(Eli Manning)以及 Facebook、Airbnb 和 Spotify 高管提供咨询辅导的经验。

作为 Clarity Media Group 的创始人,他曾协助客户准备 TED 演讲、毕业典礼致辞以及重大媒体亮相。McGowan 在其“说服力七项原则”(Seven Principles of Persuasion)中概述的方法论,已被全球专业人士用于构建极具吸引力的叙事。

该书由 HarperCollins 出版,提供多种版本,并已被翻译成西班牙语版《Discurso Perfecto》。McGowan 的见解以将新闻从业者的严谨性与实用建议相结合而著称,持续影响着商业及其他领域的沟通实践。

下载《完美表达》摘要

免费获取《完美表达》摘要的 PDF 或 EPUB 版本。可打印或随时离线阅读。

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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comments
254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"It is great for me to learn something from the book without reading it."

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