
Ever wondered why McDonald's spends billions on advertising? "Naked Economics" strips away jargon to reveal how markets, incentives, and human behavior truly work. A global phenomenon praised by educators for making complex concepts digestible - like understanding who really feeds Paris.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Have you ever wondered why your local barista earns minimum wage while a celebrity chef commands millions? Or why gas prices seem to rise overnight but fall slowly? These aren't random quirks-they're economics in action, the invisible architecture shaping every decision you make. Economics isn't about graphs and equations; it's about understanding why people do what they do and how those choices ripple through society. At its core, economics rests on one simple truth: people respond to incentives. We act to make ourselves better off, whether that means buying a latte, choosing a career, or donating to charity. This isn't cynicism-it's reality. When a washerwoman named Oseola McCarty donated her $150,000 life savings to scholarships despite living frugally, she wasn't defying economics. She was maximizing her own utility through generosity, proving that self-interest encompasses far more than selfishness.
将《Naked Economics》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Naked Economics》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Naked Economics》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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