
In "Leading Change," Kotter's revolutionary eight-step model transforms organizations worldwide. Praised by business titans and military strategists alike, this seminal work answers the question: Why do 70% of change initiatives fail, while those following Kotter's framework succeed spectacularly?
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Walk into any corporate headquarters and you'll likely find strategic plans gathering dust, transformation initiatives that fizzled after the kickoff meeting, and employees who've grown cynical about the latest "change program." The statistics are sobering: roughly 70% of organizational transformations fail to achieve their objectives. This isn't due to lack of intelligence or effort - it's because change is fundamentally misunderstood. Most leaders approach transformation as a management problem requiring better planning and execution. But here's the truth: change is primarily a leadership challenge that demands addressing both rational structures and emotional resistance. The difference between companies that successfully reinvent themselves and those that collapse isn't luck - it's understanding that transformation follows predictable patterns, and failure stems from equally predictable errors. The deadliest threat to transformation isn't active resistance - it's the comfortable numbness of complacency. Picture a pharmaceutical company where performance slides, customers complain, and the press writes damaging stories, yet management meetings carefully sidestep real problems. Everyone acknowledges issues exist, but responsibility always lies elsewhere. This is organizational quicksand, and change initiatives sink rapidly here. Complacency persists for surprisingly rational reasons: luxurious headquarters signal success rather than urgency, performance standards set low enough to meet easily, functional silos where finance people only talk to finance people never hearing customer frustrations directly, planning systems designed for achievability rather than stretch, feedback mechanisms that shield employees from external reality, cultures where bearers of bad news get shot, and perhaps most powerfully, senior management's relentless "happy talk" that creates false security even as the ground shifts beneath everyone's feet. Without genuine urgency, transformation efforts become polite exercises that everyone participates in halfheartedly while protecting their real interests.
将《Leading Change》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Leading Change》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Leading Change》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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