Good Strategy, Bad Strategy book cover

Good Strategy, Bad Strategy by Richard Rumelt Summary

Good Strategy, Bad Strategy
Richard Rumelt
5 (1 Reviews)
Business
Strategy
Leadership
概述
核心要点
作者
常见问题

Overview of Good Strategy, Bad Strategy

Rumelt's masterpiece exposes why most "strategies" are just fluff. Beloved by tech leaders like Keith Teare for its actionable framework, this book reveals why focus beats ambition. What separates Apple's success from DEC's collapse? The kernel of good strategy awaits.

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核心要点

1

When Steve Jobs Chose Simplicity Over Survival Instincts

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When Steve Jobs returned to Apple in 1997, the company stood two months from bankruptcy. What would you do facing imminent collapse? Most leaders would have launched desperate initiatives in every direction, chasing any revenue source possible. Jobs did the opposite. He slashed Apple's fifteen desktop models down to just two, eliminated peripherals entirely, and cut inventory by 80%. This wasn't visionary genius-it was ruthlessly basic business sense. Yet it shocked observers precisely because coherent strategy had become so rare. The real revelation wasn't what Jobs did, but that he did anything deliberate at all. Most organizations mistake frantic activity for strategy, confusing motion with direction. True strategy begins not with ambition but with brutal honesty about the challenge you face, followed by a focused plan that channels all effort toward overcoming that specific obstacle.

2

The Dangerous Seduction of Fluffy Goals

3

The Kernel: Strategy's Essential Architecture

4

Finding Leverage: Where Small Moves Create Big Results

5

Proximate Objectives: Making Ambition Achievable

6

Chain-Link Systems: When Everything Must Work Together

7

The Discipline of Independent Judgment

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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