
Ever wondered how Disney creates its legendary customer service? Disney U reveals the secrets behind training the world's most engaged employees - endorsed by CEOs of Mercedes-Benz and Cheesecake Factory for transforming ordinary staff into magic-makers who keep guests coming back.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Walt Disney once said, "You can dream, create, design, and build the most wonderful place in the world, but it requires people to make that dream a reality." While countless books analyze Disney's creative genius, few explore the revolutionary system that trains the people who bring this magic to life. When management guru Tom Peters visited Disneyland in the 1980s, he was so impressed by the consistent excellence that he declared, "I'd rather be Mickey Mouse than AT&T." Behind this excellence stood Van France, a little-known educator who created an approach to employee development that has influenced customer service standards globally for over six decades. In 1955, as Disneyland's opening day loomed just months away, Walt recognized he needed not just brilliant creative minds designing the physical park, but a "human architect" to shape the people delivering the experience. Enter Van France, whose unconventional educational philosophy would transform corporate training forever.
将《Disney U》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Disney U》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Disney U》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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