
"Cryptoassets" demystifies the revolutionary world of digital currencies with expert precision. Brian Kelly-endorsed and industry-acclaimed since 2017, this guide categorizes cryptoassets into distinct classes while revealing portfolio strategies that institutional investors don't want you to know. What's your crypto blind spot?
Chris Burniske, co-author of Cryptoassets: The Innovative Investor’s Guide to Bitcoin and Beyond, is a pioneering crypto investor and former ARK Invest crypto lead, known for his foundational work in blockchain asset valuation.
With a background in physics and energy policy from the University of Michigan, Burniske transitioned from traditional finance to become a leading voice in cryptocurrency investing, co-founding Placeholder VC to focus on blockchain innovation.
His book, co-written with Jack Tatar, merges traditional investment frameworks with crypto-specific insights, establishing a taxonomy for cryptoassets (cryptocurrencies, cryptocommodities, cryptotokens) that remains influential. Tatar, a seasoned financial expert and crypto strategist, contributes decades of experience in market analysis and portfolio management.
The book, hailed as a modern investing classic, provides actionable strategies for navigating blockchain markets and has been widely endorsed for its forward-looking approach. A foundational text in crypto finance, it continues to guide both novices and professionals in understanding the evolving digital asset landscape.
Cryptoassets explores the emergence of cryptocurrencies and blockchain-based assets as a new investment class. Chris Burniske and Jack Tatar analyze Bitcoin’s origins, categorize cryptoassets (like utility tokens and stablecoins), and provide a valuation framework based on scarcity, utility, and market dynamics. The book also examines risks, market behavior, and strategies for integrating crypto into traditional portfolios.
Investors, financial professionals, and blockchain enthusiasts seeking to understand crypto’s role in modern portfolios will benefit from this book. It’s particularly relevant for those interested in decentralized finance, asset diversification, and the technological foundations of cryptocurrencies.
Yes—it offers foundational insights into blockchain technology, cryptoasset valuation, and investment strategies. The authors combine historical context with forward-looking analysis, making it a practical guide for navigating crypto’s volatility and long-term potential.
Chris Burniske is a crypto venture capitalist and co-founder of Placeholder, a firm investing in decentralized projects. Jack Tatar is an angel investor and author focused on retirement planning and cryptoasset adoption. Both bring expertise in merging traditional finance with blockchain innovation.
The book defines six categories: cryptocurrencies (e.g., Bitcoin), utility tokens (e.g., Filecoin), security tokens (e.g., Polymath), crypto equity (e.g., Overstock), stablecoins (e.g., Tether), and hybrid assets. Each serves distinct roles in blockchain ecosystems and investment portfolios.
Burniske and Tatar propose three pillars: scarcity (limited supply increases value), utility (real-world applications), and market dynamics (supply-demand imbalances drive price). This model helps investors assess tokens beyond speculative hype.
The authors analyze historical bubbles, Ponzi schemes, and “this time is different” thinking. They advocate due diligence, portfolio diversification, and understanding developer communities to mitigate risks.
They highlight Bitcoin’s asymmetric returns, low correlation to traditional markets, and role as a digital “store of value” since its 2009 inception. Historical data shows its potential to enhance portfolio performance despite volatility.
The book argues crypto’s low correlation with stocks/bonds can reduce overall portfolio risk while improving returns. Allocating a small percentage (e.g., 1–5%) to cryptoassets may optimize risk-adjusted performance.
It confronts concerns about speculation, regulatory uncertainty, and security vulnerabilities. Burniske and Tatar acknowledge these risks but emphasize crypto’s maturation and growing institutional adoption.
They recommend starting with Bitcoin and Ethereum, then diversifying into smaller tokens aligned with high-utility projects. Staying informed about developer activity and community sentiment is crucial.
The authors predict continued maturation, with blockchain disrupting finance, supply chains, and governance. They view current markets as early-stage, offering opportunities for innovative investors willing to navigate volatility.
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Bitcoin offered an alternative to a system that had catastrophically failed.
This timing was no coincidence.
His disappearance was perhaps his final gift to the system.
This permanence creates an audit trail etched in digital granite.
Bitcoin accomplished the seemingly impossible task.
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When Bitcoin launched in 2009, few could have predicted its meteoric rise from a fringe experiment worth pennies to a global financial phenomenon worth thousands of dollars per coin. Yet the timing was perfect-emerging from the ashes of the 2008 financial crisis, Bitcoin offered an alternative to a system that had catastrophically failed. Today, cryptoassets have evolved into what may be the most compelling alternative investment of the twenty-first century, with Bitcoin's early investors seeing returns that transformed $100 investments into millions. Even Wall Street giants like Goldman Sachs and JPMorgan, initially dismissive, have established dedicated blockchain teams. This revolutionary technology has expanded far beyond its origins, spawning an entire ecosystem of digital assets that's reshaping our understanding of money, value, and investment. Whether you're a traditional investor looking to diversify or a tech enthusiast fascinated by blockchain's potential, understanding cryptoassets has become essential in our rapidly evolving digital economy.
The story of Bitcoin begins at precisely the moment when trust in the traditional financial system reached its nadir. On August 18, 2008, as Lehman Brothers teetered on the brink of collapse, someone registered the domain Bitcoin.org. Two months later, on October 31, as governments scrambled to contain financial contagion, a mysterious figure using the pseudonym Satoshi Nakamoto published a nine-page white paper titled "Bitcoin: A Peer-to-Peer Electronic Cash System." This timing was no coincidence. The 2008 crisis exposed fundamental flaws in our financial architecture-opaque transactions, centralized control, and institutions deemed "too big to fail" that required massive taxpayer bailouts. Subprime mortgage loans had been packaged into complex collateralized mortgage obligations (CMOs) whose risks were spread throughout the global financial system with dangerous opacity. When the house of cards collapsed, even financial insiders couldn't trace who owned what. On January 3, 2009, Satoshi mined Bitcoin's genesis block, embedding within it a Times of London headline: "Chancellor on brink of second bailout for banks." This digital timestamp served as both birth certificate and mission statement. Nine days later, the first bitcoin transaction occurred between Satoshi and developer Hal Finney. By October, bitcoin received its first exchange rate: 1,309 bitcoin per dollar-a valuation that would grow exponentially in the years ahead. While Wall Street required $2.5 trillion in government bailouts plus $12.2 trillion in commitments to restore faith in the system, Bitcoin emerged as a grassroots alternative requiring no government intervention. It represented a fundamentally different approach to finance-one built on mathematical proof rather than institutional trust, transparent record-keeping rather than obscured risk, and decentralized governance rather than concentrated power. Satoshi's creation solved what computer scientists had long considered impossible: the "double-spend problem" in digital currency. Through an ingenious combination of cryptography, game theory, and distributed computing, Bitcoin created digital scarcity without requiring a central authority. The blockchain-a continuously updated, immutable public ledger replicated across thousands of computers worldwide-ensured that every transaction was transparent and permanent. By December 2010, Satoshi made his final communications before vanishing completely, leaving behind a network with thousands of access points and no single point of failure. His disappearance was perhaps his final gift to the system-removing any potential for centralized control or authority. Bitcoin had become truly decentralized, a resilient digital organism that would continue evolving without its creator.
To grasp cryptoassets, we must first understand their foundation: blockchain technology. At its core, a blockchain is a distributed, cryptographic, and immutable database that uses proof-of-work (or other consensus mechanisms) to maintain ecosystem synchronization without central authority. Unlike traditional databases controlled by single entities, blockchains distribute identical copies across thousands of computers worldwide. This distribution creates universal accessibility-anyone with an internet connection can view the entire transaction history. For Bitcoin, this transparency is crucial to functioning as a global currency, putting all participants on equal footing. Every transaction must be cryptographically verified to ensure senders actually own the digital assets they're attempting to transfer. These transactions are grouped into "blocks" that are "chained" together, creating an unbroken sequence. This cryptography enables computers to collaborate in an automated system of mathematical trust, removing human subjectivity from transaction confirmation. Perhaps most revolutionary is blockchain's immutability-once information is added, it can never be deleted. This permanence creates an audit trail "etched in digital granite," a rare feature in our ephemeral digital world. While traditional databases can be altered retroactively, blockchain's structure makes such manipulation virtually impossible without detection. Bitcoin's blockchain maintains integrity through proof-of-work, where miners compete to solve complex mathematical puzzles. The winning miner earns the right to add the next block to the chain, receiving newly minted bitcoin as reward. This process ingeniously aligns economic incentives with network security-as bitcoin's value increases, more miners join, making the network increasingly secure against attacks. Blockchains divide into two categories: public (permissionless) and private (permissioned). Public blockchains like Bitcoin allow anyone with proper hardware and software to participate, while private blockchains restrict access to approved entities. This distinction represents a fundamental tension between disruptors and incumbents. Financial institutions have primarily embraced private blockchains to modernize outdated infrastructure while maintaining control, whereas public blockchains represent a bottom-up approach to building decentralized global services. Blockchain technology qualifies as a general purpose technology-pervasive, continuously improving, and serving as a platform for future innovations-comparable to steam engines, electricity, and information technology. Like the early internet, blockchain technology follows Gartner's Hype Cycle, progressing through phases of inflated expectations, disillusionment, enlightenment, and eventually productive implementation. Different cryptoassets exist at various points along this cycle, creating both tensions and opportunities for innovative investors.
Bitcoin's success sparked a cryptoasset revolution, with thousands of digital assets now worth hundreds of billions of dollars. Understanding these assets requires a clear taxonomy that distinguishes their different functions and purposes. Cryptoassets divide into three primary categories: cryptocurrencies function as money (means of exchange, store of value, unit of account); cryptocommodities provide digital raw materials like compute power, storage, and bandwidth; and cryptotokens deliver finished digital goods and services. Cryptocurrencies like Bitcoin represent the most mature category. Bitcoin accomplished the seemingly impossible task of bootstrapping a decentralized currency without government backing or physical form-a historic monetary achievement. Starting with zero value, it gained worth through a combination of technical fascination, proven utility for money transmission, and speculative investment. Bitcoin's mathematically metered supply schedule, which halves the block reward approximately every four years, creates artificial scarcity that resembles digital gold. By 2140, the final bitcoin will be mined, capping total supply at nearly 21 million coins. As Bitcoin gained adoption, users identified limitations like its 10-minute block time and concerns about mining centralization. This led to alternative cryptocurrencies or "altcoins" addressing these perceived shortcomings. Litecoin, created by Google engineer Charlie Lee in October 2011, improved upon Bitcoin with 2.5-minute block times and used the scrypt hashing algorithm to keep mining accessible to hobbyists. With a maximum supply of 84 million units, Litecoin follows the same inflation schedule as Bitcoin but at larger scale. Privacy-focused cryptocurrencies emerged to address Bitcoin's pseudonymous (not anonymous) nature. Monero uses ring signatures-cryptographic technology where multiple individuals sign a transaction but only one owns the coins-making it impossible to identify the actual sender. This ensures fungibility, preventing the blacklisting problem that could affect bitcoin if certain coins became tainted by association with illicit activities. Cryptocommodities offer more tangible value by providing essential digital resources. Ethereum, the largest cryptocommodity, functions as a decentralized world computer where globally accessible, uncensored applications can run. Its native asset, ether, serves as "fuel" for operations on this platform. Unlike Bitcoin's focus on currency transactions, Ethereum was designed with a Turing-complete programming language where developers could build complex applications using smart contracts-self-executing agreements with "IF this, THEN that" logic. Cryptotokens represent the most nascent category, delivering finished digital goods and services. Many operate on platforms like Ethereum rather than having their own blockchain-similar to how App Store applications run on Apple's operating system. Augur, for example, uses Ethereum's blockchain to create prediction markets where users can wager on any event's outcome using a cryptotoken called Reputation (REP) to incentivize truthful reporting. This taxonomy provides a framework for understanding the diverse and rapidly evolving cryptoasset ecosystem, where each asset type serves different purposes while sharing fundamental blockchain characteristics.
Modern portfolio theory teaches us that proper diversification requires assets with low correlation to one another. The 2008 financial crisis exposed a fundamental flaw in traditional diversification models-supposedly uncorrelated assets all fell together, revealing increased interconnection in global markets. This realization drove interest in alternative investments that could truly provide independent performance. Cryptoassets represent perhaps the most compelling alternative investment opportunity of the twenty-first century. Their near-zero correlation with traditional capital market assets makes them particularly valuable for portfolio diversification. This independence stems from cryptoassets operating in separate investor pools responding to different information flows than stocks, bonds, or commodities. Bitcoin's performance illustrates this potential. A $100 investment in bitcoin from July 2010 would have grown to nearly $1.3 million by 2017, while the same amount in the S&P 500 would have reached only $242. Even compared to high-growth FANG stocks (Facebook, Amazon, Netflix, Google), bitcoin delivered returns 16-77 times greater over comparable periods. While such returns attract attention, they must be considered alongside volatility to assess risk-adjusted performance. Cryptoassets are typically volatile when first launched due to thin markets-limited order books with few buyers and sellers. As markets mature and trading volume increases, volatility typically decreases. Bitcoin's volatility has declined dramatically over time, with daily price swings dropping from over 50% in its early days to levels comparable with small-cap growth stocks by 2016. The Sharpe ratio-which measures returns per unit of risk-helps evaluate this tradeoff. Despite bitcoin's high volatility, its exceptional returns have given it impressive risk-adjusted performance. From 2012 to 2017, bitcoin's Sharpe ratio was significantly higher than the FANG stocks-twice as high as Facebook's and 40% better than Netflix's, its closest competitor. Perhaps most remarkably, adding even a small bitcoin allocation to a traditional portfolio has historically improved performance while sometimes actually reducing overall volatility. Analysis shows that through quarterly rebalancing, a portfolio with just 1% bitcoin allocation maintained equal returns while decreasing portfolio volatility in some periods. During 2015-2017, a portfolio with 1% bitcoin had both lower volatility and 0.6% higher annual returns-the rare financial achievement of simultaneously reducing risk while increasing returns. These characteristics suggest cryptoassets qualify as their own asset class, distinct from traditional investments. They feature unique governance structures (open-source development communities rather than corporate boards), predetermined supply schedules (mathematical algorithms rather than central bank decisions), novel use cases (decentralized applications rather than corporate equity), and different value drivers (utility and network effects rather than cash flows).
Cryptoasset markets have evolved rapidly from their humble beginnings. When the first bitcoin exchange launched in 2010, just 20 BTC traded for 99 cents. By 2017, over 40 exchanges operated globally with mature order books capable of handling $100,000 transactions with minimal price movement. This evolution follows predictable patterns that innovative investors can recognize. Like traditional asset classes, cryptoassets undergo maturation in their market behavior. While economic characteristics are largely defined at launch, liquidity profiles and marketplace behavior develop considerably over time. Trading volumes represent a key indicator of market health. Bitcoin's daily trading volume grew from virtually nothing to billions of dollars, while younger cryptoassets show similar growth trajectories but with greater variability. Monero exemplifies this pattern-after gaining notoriety for its privacy features in 2016, its daily trading volume exploded from $27,300 to $3.25 million within a year, a hundredfold increase while its price rose 20-fold. Diverse trading pairs indicate cryptoasset maturity, with fiat currency pairs being particularly important as they require integration with existing financial infrastructure. Ethereum's ether demonstrates this progression-fiat currencies increased from less than 10% of ether's trading volume in spring 2016 to nearly 50% by spring 2017, showing growing mainstream acceptance. External factors, particularly regulation, can significantly impact market development. When the People's Bank of China announced investigations into Chinese exchanges in January 2017, the resulting regulations curtailed margin trading and required stronger KYC protocols. Unlike a similar intervention in 2013 that crashed Bitcoin's price for over a year, the market recovered within a month in 2017, suggesting increased resilience and maturity in the ecosystem. Decreasing volatility serves as another maturation indicator. Greater trading volumes, liquidity, exchange diversity, and trading pair diversity all contribute to market resilience, resulting in dampening price fluctuations over time. While not a straight-line trend, established cryptoassets show this pattern as they develop. Bitcoin maintains the lowest volatility due to its superior liquidity and exchange support. Correlation patterns also evolve as cryptoassets mature. Initially, they show near-zero correlation to broader capital markets due to minimal investor overlap. As popularity grows through mainstream media coverage, correlations begin developing. Bitcoin's price surged during events like Brexit, Trump's election, and Chinese yuan devaluation, showing its emerging role as a hedge against political and economic uncertainty. Understanding these evolutionary patterns helps investors identify where different cryptoassets stand in their development cycle and make more informed investment decisions based on market maturity rather than just price movements.
Cryptoasset markets have experienced dramatic price swings that critics attribute to their unregulated nature. However, this volatility isn't unique to cryptoassets-early stock markets were similarly plagued by speculation, misleading information, and manipulation. By understanding historical patterns, investors can better protect themselves in any market. Speculative bubbles follow recognizable patterns across centuries. When individual speculators form crowds, they lose rational judgment, exhibiting what Gustave Le Bon called "infinite credulity," "exaggerated sensibility," and resistance to reason. These psychological factors drive market prices far beyond fundamental values before inevitable corrections occur. Bitcoin has experienced multiple speculative cycles since becoming accessible to mainstream investors. From less than $0.10 when Mt. Gox opened to over $10 a year later-a 100-fold increase-bitcoin has undergone six distinct periods when it doubled in price within a 30-day window. These "bitcoin bubble cycles" peaked at increasingly higher prices: $0.39 (November 2010), $1.09 (February 2011), $29.60 (June 2011), $7.11 (January 2012), $230 (April 2013), and $1,147 (December 2013). The pattern consistently shows rocket-like ascents followed by parachute-like descents, with average declines of 63% from peak to trough. These extended downturns often outlast investor patience, with capitulation typically occurring just before markets turn around. Newer cryptoassets can experience even more dramatic cycles-Steemit's value exploded from $16 million to $350 million in just two weeks during July 2016 before collapsing by 97% by year-end. Beyond natural market cycles, investors must be vigilant about three specific threats: Ponzi schemes, misleading asset issuers, and market manipulation. While Bitcoin itself isn't a Ponzi scheme (it lacks a central authority promising guaranteed returns), fraudsters can create fake cryptoassets that are. Two simple "smell tests" can help identify scams: Google "Is [asset name] a scam?" and check if the project's code is open source on GitHub. Market manipulation, known as "pump and dump" schemes in cryptoassets, involves coordinated efforts to artificially drive prices up before quickly selling for profit. Small-cap cryptoassets are particularly vulnerable-assets with $20,000 market caps can be manipulated with just $10,000. Coordinated "influencers" can generate artificial hype while secretly selling their positions to unsuspecting buyers. To protect themselves, investors should thoroughly research team backgrounds (anonymous creators are a red flag), scrutinize materials for professionalism, examine supply schedules and large address holdings, and avoid assets with highly concentrated ownership. By applying these principles and maintaining healthy skepticism, innovative investors can navigate cryptoasset markets while minimizing exposure to fraudulent or manipulated assets.
Unlike company stocks valued through discounted cash flows, cryptoassets require different analytical approaches. Their value derives from the community and marketplace that develops around them, consisting of two primary components: utility value and speculative value. Utility value comes from the asset's ability to provide access to digital resources-like Bitcoin's ability to transfer value globally within an hour. Speculative value represents what investors believe the future utility value will be, causing them to hold rather than spend the asset. As cryptoassets mature, they typically converge toward utility value after periods of speculative excess. When evaluating a cryptoasset, start with its white paper-a document outlining the problem being addressed, competitive positioning, and technical specifications. Quality projects provide comprehensive white papers that clearly articulate their purpose and implementation details. If you can't briefly explain the asset's purpose to someone else after reading the white paper, consider different investment options. Next, examine the "decentralization edge"-what problem does this asset solve that specifically benefits from being distributed rather than centralized? Many projects attempt to decentralize existing services, but investors must question whether they offer sufficient advantages over established centralized competitors to drive long-term adoption. Understanding the developer team and community provides crucial insight into a project's potential. Social networks like Reddit, Twitter, Slack groups, and Meetup.com offer valuable information about community engagement and developer commitment. Be extremely cautious of teams with questionable track records or those who remain anonymous, as this removes accountability. For operational analysis, examine metrics across four layers: hardware (miners), software (developers), applications (companies), and users. For proof-of-work cryptoassets, mining hash rate indicates network security-higher rates mean more computing power securing transactions. Developer activity can be measured through GitHub metrics like contributors, commits, and code frequency. Company support manifests through exchange listings, with highly regulated platforms like Bitstamp, GDAX, and Gemini providing validation through their thorough vetting processes. User adoption metrics reveal mainstream traction. Track wallet user growth, transaction volumes, and the network value-to-transaction ratio-a "crypto PE ratio" that divides network value by daily transaction volume. For bitcoin, this ratio has stabilized around 50x, with significant deviations potentially signaling overvaluation or undervaluation. Technical analysis tools like support and resistance lines, moving averages, and volume analysis can help time market entries and exits. As cryptoassets mature, they increasingly follow technical patterns, allowing investors to make more informed trading decisions based on price action and market dynamics. These frameworks provide structured approaches to evaluating cryptoassets despite their novel characteristics and rapidly evolving nature. By combining fundamental analysis, operational metrics, and technical indicators, investors can develop more comprehensive views of cryptoasset value beyond mere price speculation.
The cryptoasset revolution extends far beyond digital currencies. Blockchain technology is poised to transform how we invest, challenging traditional financial intermediaries and democratizing access to opportunities previously reserved for elite investors. Venture capital transformed the tech industry by enabling visionaries to build world-changing companies, but average investors could only participate at the initial public offering (IPO) stage-missing the most lucrative early growth. This problem has worsened as companies delay going public-the median time from founding to IPO for tech companies stretched from 4 years in 1999 to 11 years by 2014. Cryptoassets are disrupting this model through Initial Coin Offerings (ICOs), allowing average investors to stand alongside venture capitalists in early-stage opportunities. By the end of 2016, ICOs had raised $236 million, nearly 50% of the $496 million raised through traditional venture capital for blockchain projects. This growth trajectory suggests ICOs may eventually surpass traditional funding methods for blockchain ventures. Unlike traditional companies, blockchain protocols create self-reinforcing economic ecosystems where increased usage enhances the value of native assets, attracting more users in a positive feedback loop. Joel Monegro's "Fat Protocols" thesis explains this fundamental difference: in traditional Web architecture, applications like Facebook capture most value while underlying protocols remain poorly monetized. In blockchain ecosystems, the protocol layer itself stores value, with applications depending on it rather than extracting value from it. Traditional financial institutions face significant disruption from this technology. The global remittance market exceeds $600 billion annually, with companies like Western Union charging exorbitant fees averaging 7.5%. Bitcoin offers a compelling alternative with fees below 1%, threatening established revenue streams. Similar disruption awaits business-to-business payments, insurance, and other financial services. Incumbents have responded with three primary strategies: acquiring blockchain startups, forming industry consortiums, or creating autonomous innovation labs. The Enterprise Ethereum Alliance, founded by Accenture, BNY Mellon, JPMorgan, Microsoft and others, uniquely aims to connect private industry with Ethereum's public blockchain, maintaining interoperability between proprietary solutions and the open network. For investors, the greatest opportunities likely lie in public blockchains and their associated cryptoassets rather than private distributed ledger implementations. Companies willing to embrace cryptoassets, rather than just pursuing proprietary blockchain solutions, will likely benefit most over the long term. We're experiencing a "Goldilocks period" for cryptoassets-the infrastructure and regulation have matured considerably, but most institutional investors haven't yet entered the market. This creates a unique advantage for knowledgeable individual investors before Wall Street fully awakens to these opportunities. When institutional money managers eventually create investment vehicles for cryptoassets, it will dramatically increase awareness and demand, potentially driving significant price appreciation while making markets more competitive. The innovative investor must remain adaptable as this space evolves, recognizing that when Satoshi created Bitcoin, he was envisioning a new future-one that has already arrived and continues to unfold in ways that will transform our financial landscape for decades to come.