
Crack the code of complex problem-solving with "Cracked It!" - the 4.27-rated strategic playbook trusted by elite consultants worldwide. Learn the revolutionary 4S method that transformed business strategy and turned JCPenney's failure into tomorrow's success blueprint. Your toughest challenges just met their match.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Why do brilliant minds sometimes make catastrophic decisions? When Dell's performance plummeted in 2007, observers quickly blamed CEO Kevin Rollins-a classic case of jumping to conclusions without proper analysis. This tendency to create coherent narratives from incomplete information isn't just a business problem; it's fundamentally human. "Cracked It!" has become a cult favorite among consultants and strategists because it addresses this universal challenge with a systematic approach that bridges academic theory and practical application. The book reveals a fundamental tension in problem-solving: our brains operate in two modes. "System 1" thinking-fast, automatic, and unconscious-quickly constructs narratives through association. "System 2" thinking is slow, deliberate, and effortful, questioning assumptions and applying analytical frameworks. The challenge is avoiding both Othello's hasty conclusions and Hamlet's analysis paralysis. What makes this particularly tricky? Expertise can become a liability. Within their domains, experts recognize patterns effectively. But facing problems outside their expertise, they often perform worse than novices-their mental models become rigid, they grow overconfident, and develop poor solutions based on superficial analogies. This explains why brilliant engineers might struggle with marketing challenges or finance experts might mishandle organizational problems.
将《Cracked it!》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Cracked it!》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Cracked it!》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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