
Discover how two realtors sold $1 billion in property during a housing crash by following one simple principle. "Clients First" isn't just business advice - it's the counterintuitive philosophy that transformed the Callaways from struggling agents to industry legends.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
It was a stormy Arizona night when Joseph and JoAnn Callaway faced a career-defining moment. Thunder crashed outside as they reviewed paperwork for a deal that would solve their immediate financial problems. The young Browns family had fallen in love with the Smiths' Spanish-style home, but clearly couldn't afford it without stretching themselves dangerously thin. Meanwhile, the Smiths needed a specific amount for their relocation. The Callaways, new to real estate and with depleted savings, desperately needed this double commission. Then JoAnn suggested something that seemed almost crazy: "Maybe we should undo it all. We'll find the Smiths another buyer, and the Browns another house. What matters is that we keep the clients." This pivotal decision-putting clients' welfare above their own immediate gain-became the foundation of their "Clients First" philosophy. The results exceeded everyone's expectations. Within a week, they found the Browns a more affordable home, while the Smiths' property sold to different buyers for $15,000 more. But the real transformation was internal. They never again focused on commissions or begrudged hours of seemingly futile work. This simple two-word philosophy would guide them to sell over $1 billion in real estate in just a decade, even thriving during the greatest real estate collapse since the Great Depression.
将《Clients First》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Clients First》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Clients First》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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