
"Better Than Alpha" revolutionizes investing beyond market-beating returns. Christopher Schelling's three-step framework - behavioral alpha, process alpha, and organizational alpha - has transformed institutional investment strategies. Endorsed by the CFA Institute, it reveals why smart thinking trumps market chasing in today's financial landscape.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
In the high-stakes world of investing, we've been taught to worship at the altar of alpha - that magical excess return above market performance. But what if this pursuit is fundamentally flawed? Christopher Schelling's "Better Than Alpha" challenges our most basic assumptions about investment success. Alpha isn't just a simple metric - it's deceptively complex in practice. Two managers with identical 10% returns could have dramatically different alpha values depending on their risk exposure. During the 2008 financial crisis, many hedge funds boasted impressive returns achieved through excessive leverage, masking negative alpha beneath superficially strong numbers. The mathematical reality is sobering - alpha is zero-sum across markets. For every investor generating positive alpha, another must underperform. This explains why sustainable alpha requires consistently extracting returns from less sophisticated market participants. Even professional investors often mistake beta-driven returns for skill-based alpha, an illusion reinforced by the industry's tendency to highlight successful periods while downplaying underperformance. Studies reveal that true, sustainable alpha is exceptionally rare - fewer than 1% of funds consistently generate significant risk-adjusted outperformance after fees.
将《Better than Alpha》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Better than Alpha》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Better than Alpha》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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