Behind the Cloud by Marc R. Benioff and Carlye Adler Summary
Overview of Behind the Cloud
Before cloud computing was mainstream, Marc Benioff sparked a $46-billion industry revolution. "Behind the Cloud" reveals how Salesforce.com survived the dot-com crash while pioneering customer-centric strategies that tech giants now emulate. What counterintuitive approach built his billion-dollar empire without traditional software?
Similar books to Behind the Cloud
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
以有趣互动的方式享受这本书
核心要点
When a Hawaiian Dream Became a Billion-Dollar Revolution
In early 1999, a successful Oracle executive stood at a crossroads. Marc Benioff had climbed the corporate ladder, achieved financial success, and earned respect in Silicon Valley-yet something felt fundamentally wrong. During a sabbatical in Hawaii, swimming with dolphins and contemplating his future, a radical vision emerged: what if business software didn't require expensive installations, complex hardware, or massive upfront costs? What if it could be delivered as simply as turning on a faucet-pay as you go, access anywhere, upgrade automatically? This wasn't just a product idea; it was a complete reimagining of how technology could serve businesses. When Benioff shared this vision with Tom Siebel, whose company dominated the customer relationship management market, Siebel dismissed it as suitable only for small players. That dismissal became fuel. What followed was a journey that would create an entirely new industry-cloud computing-and prove that revolutionary ideas often sound crazy until they become inevitable.
Building the Impossible from a Bedroom Closet
Guerrilla Warfare Against the Software Giants
The Customer Army That Sold Itself
Building Technology That Scales Infinitely
The 1-1-1 Model That Changed Corporate Philanthropy
Your Revolution Starts with One Unreasonable Idea
快速摘要模式 - 9分钟阅读或收听《Behind the Cloud》摘要
将《Behind the Cloud》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Behind the Cloud》精华：5条核心见解
将《Behind the Cloud》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Behind the Cloud》的启示 - 24分钟故事
通过生动的故事体验《Behind the Cloud》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Behind the Cloud》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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