Ken Segall
出生: March 25, 1950 – Detroit, Michigan, United States
Ken Segall is an American creative director, branding strategist, and author best known for helping shape Apple’s marketing, including the “Think Different” campaign and the iMac name. Drawing on decades in advertising, he wrote Insanely Simple and Think Simple, influential books on branding, leadership, and the business value of simplicity.
传记与作者历程
Ken Segall, born in Detroit in 1950 and educated at Penn State University, did not begin with a straight path toward advertising. His own account of his early life starts with an ambition to become a drummer, followed by a string of practical jobs—flipping burgers on the Jersey Shore, working as a bank teller, and filing papers in a Los Angeles agency—before a copywriting course pulled him toward a creative career. An early job on Smirnoff gave him a foothold, an early firing gave him perspective, and the combination eventually steered him toward the technology sector, where his instinct for clarity and naming would become distinctive. ((https://kensegall.com/about/))
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社区声音
"Ken Segall has literally captured lightning in a bottle"
— Steve Hayden
"Ken Segall, Apple’s veteran creative director who came up with the name iMac and drew up the Think Different ad campaign"
— WIRED
"Were it not for Ken Segall, you might be going to the Apple Store to buy the new 27-inch FlatMac"
— Macworld
"Ken Segall gathers the best advice from industries and leaders around the globe"
— Steve Hayden
"The marketing executive Ken Segall ... was also the creative guy who came up with the iMac name"
— TechCrunch
"Ken Segall shows how simplicity in a product requires simplicity as embodied in the company that makes the product"
— John Maeda
"Ken Segall, a former advertising guy for Apple, has written an amusing and revealing book"
— The Boston Globe
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
