
Jared Tendler is a mental game coach and author who specializes in performance psychology for poker, trading, and golf. He is best known for The Mental Game of Poker and The Mental Game of Trading, which helped popularize structured approaches to tilt control, confidence, and decision-making under pressure.
Jared Tendler built his career from a personal frustration. As a junior golfer, he experienced a formative collapse in a 1997 U.S. Open local qualifier, missing a playoff by one shot after four short misses. At Skidmore College he became a three-time All-American and won nine tournaments, yet continued to underperform in national events. That mismatch between ability and results pushed him toward deeper study. He earned a master’s degree in counseling psychology, became a licensed mental health counselor, and in 2005 began coaching golfers, turning his own search for answers into a practical framework for performance. ((https://jaredtendler.com/about-jared/?utm_source=openai))
"Jared Tendler cares about people. That's why he is so good at helping them"
— Tommy Angelo
"Jared Tendler invented the field, as far as I'm concerned"
— Jesse May
"Jared Tendler is the author of The Mental Game of Poker and has coached more than 200 players from around the world"
— PokerNews
"Jared Tendler is a pioneer of the poker mental game"
— Hunter Bick
"Jared Tendler is one of the most respected names in the world of mental game coaching in the poker industry"
— Poker News Daily
"Jared Tendler is a mental game coach for over 650 poker players from 45 countries, including some of the top players in the world"
— Card Player
"Tilt? Jared Tendler extends his arm and casually flicks a middle finger at it"
— Jon Young
"Jared Tendler is a mental game coach who has worked with over 300 poker players and helped them achieve their full potential at the table"
— PokerNews
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
