Douglas W. Hubbard author photo

Douglas W. Hubbard

Douglas W. Hubbard is an American author, decision scientist, and founder of Hubbard Decision Research, known for applying quantitative methods to measurement, risk analysis, and decision-making. He wrote How to Measure Anything and The Failure of Risk Management, books that have influenced business, government, and project management practice.

传记与作者历程

Douglas W. Hubbard built his career at the intersection of management consulting, statistics, and decision-making. After earning an MBA from the University of South Dakota in 1988, he began at Coopers & Lybrand, where he worked on applying quantitative methods to business problems. That period became the foundation for Applied Information Economics, or AIE, the framework he later developed around calibrated judgment, Bayesian reasoning, Monte Carlo simulation, and practical measurement under uncertainty. In 1998 he founded Hubbard Decision Research in the Chicago area, turning a consulting approach into a distinctive body of work used by corporations, government agencies, and other large organizations facing high-stakes decisions. ((https://hubbardresearch.com/category/news/?utm_source=openai))

展开更多

名言

quote
Figure out what you mean and you are halfway to measuring it
-Measurement of Intangibles
quote
If you know almost nothing, almost anything will tell you something
-Decisions Under Uncertainty: Module 5
quote
So when I called my first book how to Measure Anything, I meant it literally
-Rise8: How to Measure Anything
quote
Your biggest risk, regardless of your industry, is a flawed risk assessment method
-Doug Hubbard on How to Measure Anything
quote
Project management is, to a significant degree, project cancellation management
-Three Critical Project Management Measurements You Probably Don’t Track
quote
Does the assumption contain more or less error than a calculation would have?
-How to measure everything
quote
So, first you have your original calibrated estimates, THEN you compute the value of information, THEN you measure the things that matter
-Computing the Value of Information
quote
They are never really necessary once someone figures out what the real problem is
-The Measurement Challenge

发现更多

Books Recommended by Andrew Huberman
书籍

Books Recommended by Andrew Huberman

Unlock peak performance and mental clarity with top book recommendations from Andrew Huberman's reading list on neuroscience, growth, and mastery.

BeFreed 团队

Master behavioral economics

Master behavioral economics

学习计划

Master behavioral economics

Behavioral economics has revolutionized how we understand human decision-making, revealing that people consistently make predictable errors in judgment that traditional economics cannot explain. This learning plan is essential for professionals in business, policy, marketing, product design, and leadership roles who want to understand what truly drives human behavior and how to design systems that lead to better outcomes. Whether you're optimizing user experiences, crafting policies, developing marketing strategies, or simply seeking to make better decisions yourself, mastering these principles provides a powerful competitive advantage.

1 h 59 m4 章节
Growth, Tech, Finance & Human Behavior Study

Growth, Tech, Finance & Human Behavior Study

学习计划

Growth, Tech, Finance & Human Behavior Study

This multidisciplinary study bridges the gap between technical innovation and the psychological drivers of success. It is designed for ambitious leaders and entrepreneurs who want to master both the mechanics of business scaling and the complexities of human decision-making.

2 h 44 m4 章节
Trading in the zone, Mark Douglas 

Trading in the zone, Mark Douglas 

学习计划

Trading in the zone, Mark Douglas 

This plan is essential for traders who have technical knowledge but struggle with emotional consistency and discipline. It bridges the gap between market analysis and profitable execution, making it ideal for both beginners and experienced investors seeking a professional edge.

2 h 45 m4 章节
Decode Human Nature for Business Success

Decode Human Nature for Business Success

学习计划

Decode Human Nature for Business Success

Understanding the psychological drivers of behavior is the ultimate competitive advantage in modern commerce. This learning plan is designed for leaders and entrepreneurs who want to master decision-making, persuasion, and emotional intelligence to drive better business outcomes.

2 h 30 m5 章节
Mastering Business, Science & Self-Growth

Mastering Business, Science & Self-Growth

学习计划

Mastering Business, Science & Self-Growth

This interdisciplinary plan bridges the gap between commercial strategy, analytical rigor, and psychological resilience. It is designed for ambitious professionals and entrepreneurs who want to upgrade their decision-making frameworks while mastering the habits necessary for long-term success.

2 h 32 m4 章节
Think probabilistically

Think probabilistically

学习计划

Think probabilistically

In a world of increasing complexity and uncertainty, the ability to think probabilistically separates effective decision-makers from those who rely on intuition alone. This learning plan is essential for professionals, leaders, and anyone who makes consequential decisions under uncertainty—teaching you to quantify risks, update beliefs rationally, and thrive in unpredictable environments rather than being paralyzed by them.

2 h 27 m4 章节
How to make a decision

How to make a decision

学习计划

How to make a decision

Every day, we face countless decisions that shape our lives and careers, yet few of us have been taught how to make them effectively. This learning plan equips you with evidence-based frameworks and psychological insights to transform your decision-making process, benefiting anyone looking to reduce decision fatigue and make more confident, rational choices.

2 h 7 m4 章节

社区声音

"Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life"

Peter Tippett

"Hubbard has made a career of finding ways to measure things that other folks thought were immeasurable"

ComputerWorld

"Doug Hubbard really knows his stuff"

Sam Savage

"Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions"

Ray Gilbert

"Doug Hubbard, a recognized expert among experts in the field of risk management, covers the entire spectrum of risk management"

Peter Julian

"Doug Hubbard's book is a marvelous tutorial on how to define sound metrics to justify and manage complex programs"

Jim Flyzik

"Hubbard's book is a valuable resource for those who routinely make decisions involving uncertainty"

Strategic Finance

"Doug Hubbard's book should be required reading for managers and practitioners responsible for mitigating risk"

Ron Miller

关于此页面的常见问题

由哥伦比亚大学校友在旧金山创建

BeFreed 汇聚了全球超过 1,000,000 求知若渴的学习者

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
1.5K Ratings4.7
开启你的学习之旅,就是现在