Donald A. Norman author photo
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Donald A. Norman

出生: December 25, 1935 – Brooklyn, New York, United States

Donald A. Norman is an American cognitive scientist, usability engineer, and design theorist whose work centers on human-centered design, cognition, and everyday usability. He is best known for The Design of Everyday Things and Emotional Design, and for co-founding the Nielsen Norman Group, shaping modern UX practice, design education, and product development.

传记与作者历程

Donald A. Norman’s career grew out of an unusually mobile childhood and an early fascination with invisible systems. Born in New York on December 25, 1935, he spent his youth moving with his father’s Public Health Service assignments, living in different parts of the United States and in El Salvador. As a boy he became absorbed by electronics, earned an amateur radio license, and found in electrical engineering a way to join technical rigor with curiosity about how things work. He studied electrical engineering at MIT, then earned an M.S. in electrical engineering and a Ph.D. in mathematical psychology at the University of Pennsylvania, a combination that would define the rest of his work. ((https://conservancy.umn.edu/bitstream/handle/11299/218990/CBI_577_Norman_2-12-20.pdf))

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名言

quote
Aesthetics matter: attractive things work better
-Emotion & Design: Attractive things work better
quote
Simplicity is not the same as usability
-Simplicity Is Not the Answer
quote
Logic and reason, I have to keep explaining, are wonderful virtues, but they are irrelevant in describing human behavior
-Simplicity Is Highly Overrated
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The power of the unaided mind is greatly exaggerated
-Things That Make Us Smart
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A design with poor function is poor design
-Design, business models, and human-technology teamwork
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Ask the stupid question
-Rethinking Design Thinking
quote
The more secure you make something, the less secure it becomes
-When Security Gets in the Way
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Generalizations about human behavior should always be viewed with caution
-Memory is more important than actuality
quote
None of this “tools adapt to the people” nonsense — people adapt to the tools
-Human-Centered Design Considered Harmful

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社区声音

"Donald Norman is the current guru of workable technology"

Newsweek

"Donald Norman believes that everyday things need not wreak havoc in our lives"

Franklin Institute

"The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers"

Cees de Bont

"Donald Norman is considered among the leading critics of interface design"

WIRED

"Don Norman is one of the most outspoken, sought-after, and listened-to advocates for the field"

SIGCHI

"Donald Norman is a guru of gadgets"

Los Angeles Times

"Donald Norman changed and continues to change the way we live our technology-infused lives"

Beth Adelson

"Don Norman has given me a host of new ideas to explore"

Tim Brown

"The industrial design legend Donald Norman talks about how humans project expectations onto objects"

The Guardian

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