Лучшая цитата из The Profitability of Your Accounts: Measuring Account-Level ROI
The top 20 or 30 percent of your customers often generate more than 100 percent of your total company profit, because the 'tail' of the whale—the bottom 20 percent—is usually destroying value and eating the profits made by your best customers.
Этот аудиоурок был создан участником сообщества BeFreed
Create a lesson on analysing return on investment and principles of profitability in account management
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Top-line revenue represents the total cash coming in from a contract, but it doesn't account for the actual costs of servicing that client. Account-level ROI focuses on B2B profitability by analyzing the specific margins of each partner. While a 'big logo' might bring in high revenue, the actual cost to earn those dollars can vary significantly, sometimes resulting in a net loss for the company despite the large contract size.
High-revenue accounts often hide hidden costs that erode client margins. For example, two customers might pay the same price for a product, but one may demand constant handholding and custom shipping. These operational demands mean some dollars cost more to earn than others. Without analyzing business data, companies often mistake a high-revenue client for a profitable one, falling into a trap where they work harder for thinner returns.
Business data analysis allows companies to move past a 'gut feel' regarding their best clients and use concrete data to prove actual profitability. By shifting the mindset from being a revenue collector to an asset manager, leaders can identify which accounts are truly profitable and which are draining resources. This data-driven roadmap helps businesses escape the cycle of running on a treadmill where they increase workload without seeing a corresponding increase in bottom-line profit.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
