Jason Selk is a performance coach and author who focuses on mental toughness, leadership, and high performance in sports and business. He is best known for 10-Minute Toughness and Executive Toughness, with his writing shaped by his work as Director of Mental Training for the St. Louis Cardinals and other elite organizations.
Jason Selk built his career at the intersection of psychology, coaching, and performance. Raised in a family oriented toward helping others, he has said that service shaped his early outlook and later professional mission. He studied psychology at the University of Missouri, coached gymnastics, and pursued graduate work in St. Louis, where his attention turned to the practical problem that would define his career: how to give performers a concrete mental training plan rather than vague encouragement. That search led to doctoral work and, eventually, to a major break in 2006, when the St. Louis Cardinals hired him as their first director of mental training. The Cardinals won World Series titles in 2006 and 2011 during his tenure, and that success established him as a specialist who could translate sport psychology into measurable results.

Jason Selk
A mental training program to build leadership skills through accountability, focus, and optimism, inspired by legendary coach John Wooden.

Jason Selk and Ellen Reed
Transform your mindset to overcome challenges, boost performance, and achieve goals through mental toughness and solution-focused thinking.

Jason Selk & Tom Bartow & Matthew Rudy
Retrain your mind for peak performance with practical strategies to prioritize tasks, build mental toughness, and achieve consistent success.

Jason Selk
A mental training program to build leadership skills through accountability, focus, and optimism, inspired by legendary coach John Wooden.

Jason Selk and Ellen Reed
Transform your mindset to overcome challenges, boost performance, and achieve goals through mental toughness and solution-focused thinking.

Jason Selk & Tom Bartow & Matthew Rudy
Retrain your mind for peak performance with practical strategies to prioritize tasks, build mental toughness, and achieve consistent success.
"Jason Selk's program brought out toughness I could use in business as well as on the football field"
— Jeff Wilkins
"Jason Selk and Tom Bartow not only teach you what to do, they teach you how to think"
— Shep Hyken
"Jason Selk's 10-Minute Toughness helps players develop the mental toughness needed for success"
— Walt Jocketty
"Bloomberg named Jason Selk's Lead Any Team to Win one of the ten best leadership books so far this year"
— Bloomberg
"Jason Selk is truly committed to helping individuals and teams perform at their very best when it really counts"
— Peter Vidmar
"Jason Selk offers a comprehensive and cohesive program to develop mental toughness"
— Bob Morris