
Unlocking Creativity reveals how six mental barriers sabotage innovation in organizations. Featured on Freakonomics and CNBC, Roberto's counterintuitive approach has transformed educational institutions and businesses alike. What if your best ideas are being killed by the very systems designed to nurture them?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Here's a fact that should make every executive uncomfortable: In 1863, the Paris Salon rejected Edouard Manet's "Luncheon on the Grass." The painting that would revolutionize art was dismissed as scandalous nonsense. Meanwhile, Jean-Louis-Ernest Meissonier-a painter now largely forgotten-was celebrated as a master. This wasn't an isolated mistake. Alfred Wegener's continental drift theory? Ridiculed for decades. Barry Marshall's discovery that bacteria cause ulcers? Called "too weird" before winning the Nobel Prize. Airbnb? Passed over by investors who missed a $3.1 billion return. The pattern is clear and disturbing: experts consistently reject the innovations that transform their fields. Why? Research reveals the "earned dogmatism effect"-the more expertise we accumulate, the more closed-minded we become. We don't just resist new ideas; we systematically punish the people who generate them. Creative individuals face what researchers call a "leadership potential penalty." They're labeled visionary but also quirky, unfocused, nonconformist-compliments wrapped in warnings. Meanwhile, our education system trains this resistance into us from childhood. Ken Robinson observed that every child is an artist until schools teach them otherwise. Watch adults attempt a simple drawing exercise and they'll apologize before their pen touches paper. Children? They display their work with pride. The cruel irony is that we need creativity now more than ever-yet we've built organizations designed to suffocate it.
『Unlocking Creativity』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Unlocking Creativity』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Unlocking Creativity』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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