
Why are humans obsessed with stories? Jonathan Gottschall's groundbreaking exploration reveals how storytelling shapes everything from dreams to marketing campaigns. Recommended by storytelling coach Kurt Mullen, it explains why Jack Links' Sasquatch ads succeeded where logical arguments fail - stories literally rewire our brains.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Have you ever found yourself unexpectedly moved to tears by a simple melody? One moment you're folding laundry, the next you're transported into someone else's heartbreak, feeling emotions as real as your own memories. This isn't weakness or sentimentality-it's your brain doing exactly what evolution designed it to do. We spend roughly five hours daily watching screens, listen to story-songs during commutes, dream vividly each night, and daydream about two thousand times daily. Add it up, and we're spending nearly half our waking hours lost in imaginary worlds. Even our "real" activities are saturated with narrative: sports broadcasts transform games into epic dramas, commercials are miniature films, and trials become dueling stories of guilt and innocence. We are, quite literally, soaked to the bone in story. This raises a fascinating question: if evolution ruthlessly eliminates wasteful traits, why did it preserve our obsession with make-believe?
『The Storytelling Animal』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Storytelling Animal』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The Storytelling Animal』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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