
Simplify your finances with Carl Richards' revolutionary one-page approach, endorsed by top financial advisors. By aligning money with personal values, this NYT "Sketch Guy" columnist transformed how professionals engage clients. What financial anxieties could you eliminate with just one page?
Carl Richards is the bestselling author of The One-Page Financial Plan: A Simple Way to Be Smart About Your Money. He is a Certified Financial Planner™ renowned for distilling complex financial concepts into accessible insights.
Based in Utah, Richards is an authority on behavioral finance. He blends his experience as a former investment firm founder and New York Times "Sketch Guy" columnist to address themes of financial simplicity, decision-making, and aligning resources with personal values. As the "Sketch Guy," he used simple sketches to demystify money habits for millions.
His work also includes The Behavior Gap, another global bestseller translated into over ten languages. He is also the host of the long-running Behavior Gap Radio podcast with over 1,000 episodes.
As founder of The Society of Advice, Richards leads a community of advisors dedicated to client-centric planning. His 2025 upcoming book promises to redefine personal finance with 97 signature sketches. Recognized for keynotes spanning six continents, his ideas resonate with audiences from Fortune 500 executives to everyday savers. The One-Page Financial Plan reflects his core philosophy: clarity beats complexity in building financial confidence.
The One-Page Financial Plan by Carl Richards simplifies money management by condensing financial planning into a single, actionable page. It focuses on aligning spending and saving with personal values rather than chasing perfection. The book emphasizes adaptability, helping readers navigate unexpected life changes through practical frameworks for budgeting, investing, and avoiding costly emotional decisions.
This book suits overwhelmed individuals seeking clarity in financial planning, especially those tired of jargon-filled guides. It’s ideal for middle-class earners, young professionals, or anyone prioritizing simplicity over complex spreadsheets. Financial advisors also use its methods to communicate clearly with clients.
Yes—it’s a Wall Street Journal bestseller translated into 10+ languages, praised for making finance accessible. Richards’ Sharpie-drawn sketches and relatable stories help readers tackle financial anxiety without overwhelming detail. Critics note it’s less technical, but ideal for foundational money mindset shifts.
Key ideas include:
The book structures this into four parts: Discovery, Spending/Saving, Investing, and Risk Mitigation.
Richards advocates low-cost index funds and avoiding stock-picking or timing markets. He prioritizes consistency—regular contributions aligned with goals—over chasing returns. The plan reduces analysis paralysis by focusing on why you invest, not predicting markets.
Richards argues mistakes stem from emotional reactions, not ignorance. His “Big Mistake” section teaches readers to recognize triggers (e.g., panic selling during downturns) and build safeguards like automatic savings. As he states: “Bad financial calls are what happen when emotional creatures face an uncertain future”
The template involves three steps:
Richards includes examples in the book, urging annual revisions.
Both books address money psychology, but One-Page adds actionable steps. The Behavior Gap (Richards’ first book) focuses on avoiding errors, while One-Page provides a structured planning tool. They complement each other—one explains why we fail, the other how to succeed.
Some argue it oversimplifies complex scenarios (e.g., estate planning or business ownership). It’s less detailed on tax strategies or advanced investing, making it better for basics than nuanced wealth management. However, Richards clarifies it’s a “starting point, not a finish line”.
Use it to:
Richards emphasizes progress over perfection—even 80% adherence improves outcomes.
With rising AI-driven financial tools, Richards’ human-centric approach counters algorithmic overload. Post-pandemic economic shifts (e.g., hybrid work, inflation) make adaptable planning essential—a core strength of the one-page system. It also addresses Gen Z’s demand for visual, jargon-free finance content.
A Certified Financial Planner™, Richards wrote The New York Times’ “Sketch Guy” column for a decade, simplifying money concepts via hand-drawn diagrams. He founded The Society of Advice, a financial planner community, and hosts the Behavior Gap Radio podcast with 1M+ downloads. His misadventure applying for a “securities” job (thinking it said “security”) sparked his finance career.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
A good financial plan isn't about having all the answers, but about making peace with uncertainty.
Before planning your financial future, you must understand what you're planning for.
Everyone brings their own money baggage to relationships.
Financial planning isn't about precision-it's about embracing uncertainty.
Don't fear making the "wrong guess"-simply commit to the process of guessing.
『The one-page financial plan』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The one-page financial plan』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The one-page financial plan』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

The one-page financial planの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。
Imagine having complete clarity about your financial future-not because you can predict markets or economic trends, but because you understand what truly matters to you. This is the revolutionary premise behind Carl Richards' approach to personal finance. In a world drowning in complex financial advice, Richards offers something refreshingly different: simplicity. Rather than obsessing over spreadsheets or investment returns, he focuses on the emotional side of money-the anxiety, shame, and confusion that often accompany financial decisions. The breakthrough insight? A good financial plan isn't about having all the answers; it's about making peace with uncertainty while staying focused on what matters most to you. "Why is money important to you?" This deceptively simple question forms the foundation of meaningful financial planning. Most of us get caught in the "how" of money without examining the deeper purpose behind our financial decisions. When we dig beneath surface-level answers like "security" or "freedom," we often discover surprising truths about what truly matters to us. Take Sara, an emergency room physician who initially said money represented "freedom" to her. When pressed further, she revealed what truly mattered: "I really want to have a family, and I haven't even had time to think about it." This revelation transformed every subsequent financial conversation. Looking at how you currently spend your time and money provides valuable clues to your values, though you might discover uncomfortable misalignments. For couples, these discussions are essential but challenging. Everyone brings their own money baggage-the financial beliefs formed in childhood. Your answers to "why is money important to you" become the foundation of your financial plan, guiding every subsequent decision.