The Four book cover

The Four by Scott Galloway Summary

The Four
Scott Galloway
3.83 (18733 Reviews)
Business
Psychology
Entrepreneurship
概要
主なポイント
著者
よくある質問

Overview of The Four

Galloway dissects the "hidden DNA" of Amazon, Apple, Facebook, and Google - tech titans exploiting our primal desires. NYU's top business professor reveals why these companies should be broken up, sparking debates among industry leaders about tech's unchecked power over our democracy.

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重要なポイント

1

When Four Companies Became More Powerful Than Most Nations

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Four companies-Amazon, Apple, Facebook, and Google-are collectively worth over $2.3 trillion, more than the GDP of France. They've infiltrated every corner of our lives: we wake to Apple alarms, search Google for answers, scroll Facebook over breakfast, and order from Amazon before lunch. This isn't just market dominance; it's something closer to a digital religion. These companies don't simply sell products-they've tapped into our deepest evolutionary instincts, hijacking the same neural pathways that once kept our ancestors alive on the savannah. Understanding how they've achieved this power isn't just fascinating business strategy; it's essential knowledge for navigating the modern world.

2

The Primal Appetites That Built Trillion-Dollar Empires

3

Amazon's Relentless March Toward Total Retail Domination

4

Apple's Miraculous Transformation Into a Luxury Religion

5

Facebook's Unprecedented Grip on Human Connection and Identity

6

Navigating the Digital Economy Without Getting Crushed

7

The Price of Digital Dominance and What Comes Next

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@Erin, Investment Banking Associate , NYC
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