The Fortune Cookie Principle by Bernadette Jiwa Summary
Overview of The Fortune Cookie Principle
Discover the secret ingredient behind legendary brands in Bernadette Jiwa's bestseller. Endorsed by marketing guru Seth Godin, this #1 Amazon hit reveals why your business story matters more than your product. What makes Tiffany worth its premium? The answer might surprise you.
Similar books to The Fortune Cookie Principle
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
The Fortune Cookie Principle: Story as Your Competitive Edge
Imagine walking into a store filled with products that all do exactly the same thing. How do you choose? In 1997, when Steve Jobs returned to a struggling Apple, he didn't focus on processor speeds or memory capacity. Instead, he told his team that marketing is about values - what a company stands for beyond making products. This insight transformed Apple from near-bankruptcy into the world's most valuable brand. They didn't just sell a 32MB music player; they gave us "1,000 songs in our pocket." Every product has two elements: the cookie (the tangible product with fixed value) and the fortune (the intangible meaning that creates emotional connection). When Zappos entered the competitive shoe market, they didn't focus on having the most styles or lowest prices. Instead, they built their brand around "delivering wow through service." Dollar Shave Club disrupted Gillette's expensive razor market with a viral $4,500 video that told a simple truth - "stop paying for shave tech you don't need" - gaining 17,000 subscribers in just one week while Gillette spent $185 million on marketing. The frightening truth? The best product doesn't always win - the best story does. Every day, people who are merely "good enough" succeed because they tell better stories.
Finding Your Business Truth and Purpose
Vision and Values: Creating Possibilities with Authenticity
People: The Human Face of Your Brand Story
Creating Emotional Value Beyond Products
The Hiut Denim Story: Purpose in Action
Telling Your Story Across Every Touchpoint
クイックサマリーモード - 『The Fortune Cookie Principle』の要約を8分で読む・聴く
『The Fortune Cookie Principle』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『The Fortune Cookie Principle』から厳選した10の洞察
『The Fortune Cookie Principle』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『The Fortune Cookie Principle』のレッスンを18分のストーリーで
鮮やかなストーリーテリングを通じて『The Fortune Cookie Principle』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『The Fortune Cookie Principle』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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