Scaling Smart book cover

Scaling Smart by Rich Fettke & Kathy Fettke Summary

Scaling Smart
Rich Fettke & Kathy Fettke
3.63 (8 Reviews)
Entrepreneurship
Business
Productivity
概要
主なポイント
著者
よくある質問

Overview of Scaling Smart

"Scaling Smart" reveals the winning formula for sustainable business growth without burnout. 2024 Goody Award winner for entrepreneurship, it delivers the automation secrets and culture-building strategies that have transformed countless businesses. What's the one scaling mistake costing entrepreneurs millions?

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重要なポイント

1

The Entrepreneur's Freedom Paradox

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Have you ever noticed how many business owners end up working harder than they ever did as employees? The irony is striking-they launch ventures dreaming of freedom, only to become prisoners of their own creation. In "Scaling Smart," Rich and Kathy Fettke reveal the critical difference between growth and scaling that most entrepreneurs miss. Growth demands proportionally more resources (people, money, time) to increase revenue, while scaling allows you to multiply revenue without equivalent resource increases. Think of sending an email to 100,000 people versus 100-the effort difference is minimal, but the impact multiplies dramatically. The Fettkes should know-they built RealWealth into a company that helped investors acquire over $1.3 billion in rental properties while making the Inc. 5000 list three consecutive years. The dangers of growing too fast are everywhere. Just look at WeWork's cautionary tale-racing to a $47 billion valuation while hemorrhaging $219,000 hourly before its eventual collapse. Meanwhile, its competitor Regus took a measured approach to office space and thrived. This "10x" growth obsession pervading business culture often leads to what the Fettkes call "bigorexia"-never feeling your business is big enough, regardless of reality. Before pursuing any expansion, ask yourself: "For the sake of what? Why do I want this? What difference will it make?" Your answers might surprise you.

2

The Personal "Why" That Drives Everything

3

Crafting Your Business Blueprint

4

Creating a Culture That Runs Without You

5

Designing Your Dream Team Structure

6

The Strategic Outsourcing Revolution

7

Building Your Business Autopilot

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『Scaling Smart』は単なる本ではありません—Entrepreneurshipのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

クイックサマリーモード - 『Scaling Smart』の要約を9分で読む・聴く

クイックサマリー
クイックサマリー
『Scaling Smart』を9分で要約

『Scaling Smart』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

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フラッシュカードモード - 『Scaling Smart』から厳選した8の洞察

フラッシュカード
フラッシュカード
『Scaling Smart』から厳選した8の洞察

『Scaling Smart』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

Flash Mode Swiper

エンタメモード - 『Scaling Smart』のレッスンを19分のストーリーで

エンタメ
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『Scaling Smart』のレッスンを19分のストーリーで

鮮やかなストーリーテリングを通じて『Scaling Smart』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

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パーソナライズモード - 『Scaling Smart』の要約を0分で読む・聴く

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あなた自身の方法で『Scaling Smart』を体験。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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@Jaded_Falcon
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201
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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483

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