
Discover how positive psychology transforms business performance. "Profit from the Positive" offers 30 zero-cost leadership tools that revolutionize meetings and reviews. Did you know its simple "pen smile" technique instantly improves mood? Top executive coaches swear by these counterintuitive strategies.
Margaret Greenberg and Senia Maymin are executive coaches and Positive Psychology experts renowned for their evidence-based leadership strategies in Profit from the Positive: Proven Leadership Strategies to Boost Productivity and Transform Your Business. This business leadership book merges academic rigor with practical tools, drawing on themes of resilience, strengths-based management, and emotional contagion in workplace dynamics.
Greenberg, a University of Pennsylvania-trained Master of Applied Positive Psychology (MAPP) and former Fortune 500 HR leader, founded The Greenberg Group coaching practice and teaches organizational psychology at the University of Hartford.
Maymin, a Stanford PhD in Organizational Behavior and Harvard economics graduate, consults for tech giants like Google and VMware while editing Positive Psychology News. Their collaboration combines 30+ years of corporate experience with cutting-edge behavioral science.
Greenberg’s “Positive Work” column in Live Happy Magazine and Maymin’s research dissemination through PositiveCoaches.com further cement their authority. The Amazon bestselling book has become a go-to resource for managers at companies like Zappos and Amazon, with its no-cost strategies endorsed by thought leaders like Tom Rath.
Profit from the Positive by Margaret Greenberg and Senia Maymin applies positive psychology to business leadership, offering evidence-based strategies to boost productivity, collaboration, and profitability. The book features case studies from Google, Zappos, and Amazon, with tools like strength-based leadership and resilience-building techniques—all at no cost.
This book is ideal for managers, HR professionals, and business leaders seeking actionable ways to improve team performance. Executive coaches and entrepreneurs will also benefit from its research-backed frameworks for fostering positivity and accountability in workplaces.
Yes—it provides practical, budget-friendly strategies validated by companies like Amazon and Google. Readers praise its actionable advice on emotional contagion, strengths-focused leadership, and redefining performance reviews, calling it a "rare business book that compels you to act".
The "Achoo! effect" refers to emotional contagion: how leaders’ moods and behaviors spread through teams. The authors argue that cultivating positivity in managers creates a ripple effect, enhancing collaboration and reducing workplace conflict.
The book advocates for setting habits over goals, emphasizing small, consistent actions (e.g., daily recognition) to drive long-term change. This approach aligns with positive psychology principles to build sustainable productivity.
It advises hiring for strengths not listed on resumes, such as resilience or curiosity. Using behavioral questions and trial projects helps identify candidates who thrive in dynamic environments, as seen in Zappos’ case study.
Profit from the Positive suggests "previewing" (forward-looking feedback) instead of traditional reviews. This method aligns with strength-based leadership, focusing on future potential rather than past mistakes.
The authors argue that leveraging employees’ strengths—not fixing weaknesses—drives engagement. Tools like strengths assessments help managers build complementary teams, turning individual talents into collective success.
It teaches resilience through reframing challenges as growth opportunities. Strategies include fostering a "learn-it-all" mindset and encouraging teams to analyze setbacks constructively.
Some readers note the term "positive" might oversimplify complex workplace issues. However, most praise its balance of theory and practicality, calling it a "no-fluff guide".
Unlike generic advice, it offers specific positive psychology tools validated by research and real-world cases. It complements works by Martin Seligman but focuses solely on business applications.
The book highlights Google’s habit-forming strategies, Zappos’ strengths-based hiring, and Amazon’s resilience-building techniques. These examples illustrate how positivity directly impacts bottom-line results.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
"Just plan it" is far more effective.
Starting tiny is remarkably powerful.
Innovation requires willingness to fail.
Leaders' emotions spread rapidly through organizations.
『Profit From the Positive』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Profit From the Positive』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Profit From the Positive』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

Profit From the Positiveの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。
Ever felt stuck in a cycle of diminishing returns despite your best management efforts? While most leaders focus on fixing what's broken, "Profit from the Positive" offers a scientifically-backed alternative that can transform your leadership without costing a dime. This groundbreaking work distills over 10,000 research papers from positive psychology into practical tools that have been field-tested at organizations from Google to Zappos. Unlike theoretical frameworks, these evidence-based techniques provide immediate results. What if the secret to better business performance isn't restructuring or team-building exercises, but rather understanding the psychology behind how people actually work?