
Master the psychology of persuasion with "Pitch Anything," the Gold Medal-winning guide that helped Oren Klaff raise $400 million. Discover the STRONG method that transforms presentations into irresistible neuroeconomic triggers, making even seasoned investors who hear hundreds of pitches annually say "yes."
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Ever watched someone command a room effortlessly while your brilliant ideas go unheard? The difference isn't just charisma - it's neuroscience. Pitch Anything reveals the biological battle happening in every persuasive interaction. When we pitch ideas, we craft sophisticated messages using our advanced neocortex. But these messages must first pass through the audience's "crocodile brain" - primitive neural structures that evolved for basic survival. This ancient gatekeeper isn't interested in good deals or innovation; it filters out anything too complex, boring, or threatening. Unless your message is novel, concrete, and simple enough to process instantly, it gets marked as "spam" or triggers defensive responses. This explains why even brilliant proposals fall flat - they're either filtered out or flagged as threatening by this primitive system. The STRONG method bridges this gap: Setting the frame, Telling the story, Revealing intrigue, Offering the prize, Nailing the hookpoint, and Getting a decision.
『Pitch Anything』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Pitch Anything』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Pitch Anything』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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