Persuasive Copywriting by Andy Maslen Summary
Overview of Persuasive Copywriting
Master the psychology of persuasion with Andy Maslen's game-changing guide that transforms writers into influencers. Praised for its emotional engagement techniques over logical arguments, this 2015 bestseller reveals why top marketers focus on limbic triggers - not just facts - to drive action.
Similar books to Persuasive Copywriting
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
The Secret Behind Every Purchase You've Ever Made
Why did you buy that last thing you didn't really need? That impulse purchase at checkout, that upgrade you couldn't resist, that subscription you just had to have? The answer isn't what you think. We like to believe we're rational creatures who weigh options carefully and make logical decisions. But here's the uncomfortable truth: your brain is lying to you. Every purchase you've ever made was driven by emotion first, rationalized by logic later. This isn't a character flaw-it's how we're wired. The limbic system, our ancient emotional brain, makes decisions before our rational mind even gets a chance to weigh in. Understanding this mechanism is the difference between copy that informs and copy that compels, between words that are read and words that sell. Consider patients with damage to their emotional processing centers. They can logically explain every option available to them, list pros and cons with perfect clarity, yet they cannot decide what to have for lunch. Without emotional guidance, decision-making becomes paralyzed. This reveals something profound: emotions aren't obstacles to good decisions-they're the engine that makes decisions possible. Antonio Damasio's research on somatic markers shows that bodily feelings create shortcuts in our minds, guiding us toward choices that feel right before we consciously understand why. When you see an iPhone ad, Apple isn't selling you megapixels and processor speeds. They're selling the feeling of being connected, creative, part of something meaningful. The specifications come later, serving only to justify the desire already planted.
The Framework and Techniques That Move People From Scrolling to Buying
Stories and Personal Connection That Bypass Skepticism
Making Customers Feel Special and Building Trust Through Ancient Wisdom
Mastering Ultra-Brief Copy and Platform-Specific Writing
Words That Feel Good to Read Sell Better
Your Words, Your Impact, Your Responsibility
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フラッシュカードモード - 『Persuasive Copywriting』から厳選した8の洞察
『Persuasive Copywriting』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
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何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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