What is *Pattern Breakers* by Mike Maples Jr. about?

*Pattern Breakers* explores how entrepreneurs and leaders achieve outlier success by rejecting conventional strategies. The book identifies three hidden forces driving breakthroughs—embracing chaos, leveraging inflections (events that reshape behavior), and building movements. Authors Mike Maples Jr. and Peter Ziebelman outline actionable frameworks for turning radical ideas into scalable ventures, using case studies like Twitter and Google.

Who should read *Pattern Breakers*?

Aspiring founders, investors, and corporate innovators seeking non-traditional paths to disruption will benefit most. The book’s emphasis on counterintuitive strategies makes it valuable for leaders in tech, startups, or industries facing rapid change. It’s particularly relevant for those interested in inflection points, outlier success, and systemic innovation.

Is *Pattern Breakers* worth reading?

Yes—*Pattern Breakers* offers fresh insights for navigating uncertainty, backed by Maples’ 20+ years as a top venture capitalist. It combines academic rigor (from Stanford’s Ziebelman) with real-world examples like Twitch and Chegg, providing actionable tools to identify opportunities others overlook.

What is the ‘Pattern-Breaking Mindset’?

This mindset combines audacity with disciplined execution: - **Visionary thinking**: Pursuing ideas deemed “impossible” (e.g., SpaceX’s Mars colonization). - **Inflection recognition**: Spotting shifts in behavior or technology early. - **Movement-building**: Rallying teams around transformative missions, not just products.

How does *Pattern Breakers* redefine startup success?

The book argues breakthrough ventures don’t follow playbooks—they create new rules. Success requires: - **Non-obvious insights**: Solutions that seem irrational initially (e.g., Google’s PageRank algorithm). - **Inflection alignment**: Timing ideas to societal/tech shifts. - **Anti-fragile teams**: Thriving in chaos rather than avoiding it.

What are key quotes from *Pattern Breakers*?

- “Chaos isn’t a problem to solve—it’s the oxygen of breakthroughs.” - “The best ideas are dismissed as jokes before becoming inevitabilities.” - “Great founders don’t adapt to the world—they make the world adapt to them”

How does *Pattern Breakers* compare to *The Lean Startup*?

While *The Lean Startup* focuses on iterative validation, *Pattern Breakers* emphasizes paradigm-shifting bets. Maples argues inflections demand boldness over incrementalism, using examples like Twitter pivoting from podcasting despite initial failure.

Can *Pattern Breakers* help corporate innovators?

Yes—it teaches enterprises to spot inflections (e.g., AI adoption curves) and act like insurgents. The book details how to balance rigorous processes with “controlled chaos,” citing Stripe’s global payment infrastructure as a corporate-pioneered breakthrough.

パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法

なぜ一部のスタートアップは未来を変えるのか ### ビジョンと実行力すべての偉大な企業は、一つのアイデアから始まります。しかし、世界を変えるスタートアップを単なるビジネスから区別するのは、**ビジョン**と**実行力**の組み合わせです。 1. **未解決の問題を特定する**: 成功する創業者は、他人が気づかない、あるいは無視している痛みを見つけます。 2. **スケーラブルな解決策を構築する**: 解決策は、単に機能するだけでなく、指数関数的に成長できるものでなければなりません。 3. **適切なチームを集める**: 優れたプロダクトには、多様なスキルセットと共通の使命感が必要です。 ### イノベーションの役割イノベーションとは、単に新しいものを作ることではなく、**価値を創造すること**です。 * **破壊的技術**: 既存の市場を覆す新しい手法。 * **ユーザー中心設計**: 常にエンドユーザーのニーズを最優先すること。 * **機敏性（アジリティ）**: フィードバックに基づいて迅速に方向転換（ピボット）できる能力。 > 「未来を予測する最良の方法は、それを発明することだ。」 — *アラン・ケイ* ### 結論未来を変えるスタートアップは、単に利益を追求するだけでなく、現状に挑戦します。彼らは、執念、創造性、そして世界をより良くしたいという揺るぎない信念によって突き動かされています。詳細については、[スタートアップ・エコシステム・レポート](https://example.com)をご覧ください。

マイク・メイプルズ・ジュニア＆ピーター・ジーベルマン

3.96(432 Reviews)

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』の概要

『Pattern Breakers』の中で、メイプルズとジーベルマンは、画期的なスタートアップが既存の慣習を洗練させるのではなく、なぜそれに抗うのかを明らかにしています。スティーブ・ブランクが「この10年で最も重要なスタートアップ本」と称賛した本書は、SpaceXやTwitterがいかにして他者が見逃した変曲点を予測し、成功を収めたかを解き明かします。あなたの10億ドル規模の問いはこうです：あなたはどのような未来に生きていますか？

語り方を選ぶ

1冊の本。さまざまな聴き方。

パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法の同じアイデアを、あなたに合う声・深さ・ペースで学べます。いつでも切り替えられます。

第1章

Breaking Free from Conventional Wisdom

Have you ever wondered why some startups achieve extraordinary success while others following "best practices" fail? In August 2014, venture capitalist Mike Maples Jr. found himself puzzled by this very question after Twitch's unexpected acquisition by Amazon. The original idea he'd backed was Justin.tv, which had pivoted dramatically to become Twitch. This success stood in stark contrast with another founder who had done everything "right" yet failed. Looking deeper, Maples discovered that over 80% of impactful startups he'd worked with had pivoted significantly from their original ideas. This pattern-breaking approach to entrepreneurship forms the core of "Pattern Breakers," a book that has become required reading in entrepreneurship courses at Stanford, Harvard, and MIT. The book has garnered praise from tech luminaries like Marc Andreessen and Reid Hoffman, who call it "the new playbook for breakthrough entrepreneurship." Beyond Silicon Valley, its principles have been embraced by Fortune 500 executives seeking to foster innovation within established companies.

第2章

The Power of Pattern-Breaking Ideas

Humans are expert pattern matchers, with brains evolutionarily designed to recognize and categorize patterns in our environment. This innate ability helps us find order in chaos, streamline countless daily decisions, and make sense of complex situations. While this pattern-matching capability serves us well in navigating routine life, true breakthroughs and innovations require the opposite skill: pattern breaking. Notably, history shows that revolutionary ideas often come from outsiders rather than established experts, precisely because they're less constrained by conventional patterns of thinking. The Wright brothers exemplify this phenomenon perfectly. As bicycle shop owners without formal aeronautics training, they achieved what leading scientists thought impossible. Just 69 days after the New York Times boldly predicted human flight might take "one million to ten million years," Orville and Wilbur Wright succeeded at Kitty Hawk. Their breakthrough emerged not from prestigious credentials or institutional support, but from raw curiosity, methodical tinkering, keen observation, and unwavering determination. They approached flight with fresh eyes, questioning fundamental assumptions that trapped more qualified experts. The book introduces "inflection theory" - a framework explaining how powerful underlying forces drive breakthrough startups, similar to how ocean waves propel surfers. These forces prove more crucial than the initial idea itself, providing momentum that helps founders overcome seemingly insurmountable obstacles on their journey to extraordinary success. Understanding these forces allows entrepreneurs to align their efforts with emerging trends rather than fighting against them. Inflection theory rests on three key elements: inflections, insights, and pattern-breaking ideas. Inflections are external events or developments that fundamentally alter how people think, feel, and act - like the introduction of embedded GPS in the iPhone 4s in 2011, which transformed location awareness. Insights represent the creative connections entrepreneurs make between these inflections and nonobvious ways to enhance human capabilities - such as Uber and Lyft recognizing that widespread GPS could enable efficient ridesharing. The pattern-breaking idea emerges as the specific product or service that manifests this insight in a practical, scalable way. For truly transformative ideas to take hold and accomplish radical change, founders must build movements - passionate groups of people united by shared belief in a different future. These movements begin with provocative origin stories that define purposes far beyond merely selling products or services. Tesla, for instance, frames its mission around accelerating the world's transition to sustainable energy, while Airbnb envisions a world where anyone can belong anywhere. Such compelling narratives attract early adopters who become evangelists, helping overcome initial skepticism and resistance to change. The most successful pattern breakers understand that technical innovation alone isn't enough - they must also craft powerful narratives that help others imagine and embrace a new future. This combination of technological insight and emotional resonance enables truly revolutionary changes in how people live, work, and interact.

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『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』の一語一語が音声に合わせてリアルタイムでハイライトされ、自然に読み進められます。

第3章

Harnessing Inflections for Breakthrough Innovation

Inflections are turning points that change how people think, feel, and act - what they value, believe, can do, or are willing to do. While Andy Grove viewed strategic inflections as threats to established companies requiring vigilance and adaptability, Maples and Ziebelman see inflections as opportunities for startups to exploit and radically alter human behavior. Lyft and Uber capitalized on two powerful inflections: GPS-enabled smartphones that tracked location for free, and Facebook Connect for sharing profile information. An inflection creates opportunity to alter competitive rules rather than merely improving existing products. Digital photography exemplifies this - improving exponentially from Apple's limited QuickTake 100 in 1994 to smartphone cameras with 8-megapixel resolution by 2012, the same year Kodak declared bankruptcy after failing to respond to the steep improvement curve despite being an inventor of digital photography. Technology inflections have historically shaped political landscapes and business arenas. Notable examples include: the printing press (1450s) which spread ideas leading to the Protestant Reformation; the telegraph (nineteenth century) which altered diplomatic strategies; radio and television (twentieth century) which impacted political image; the Internet (late twentieth century) which transformed information access and communication; smartphones (twenty-first century) which put connected technology in billions of pockets; and artificial intelligence with large language models enhancing capabilities in text, brainstorming, and coding. Inflections provide startups with their crucial unfair advantage against established companies. While incumbents benefit from existing resources and customer behavior patterns, startups must redefine these patterns - something that requires the powerful force of an inflection. Many founders fail because they focus on current trends or market gaps rather than identifying transformative inflections that can power fundamental breakthroughs. When evaluating startup ideas, we should focus on three key questions: Have founders connected a powerful external change to new capabilities that were previously impossible? Who specifically would be empowered by these capabilities and why would they desperately want them? Under what circumstances might this inflection significantly change lives versus having minimal impact?

第4章

Timing Is Everything

Timing is perhaps the greatest entrepreneurial risk. While inflections can radically alter how people think and act, there's a narrow "Goldilocks" window for success - act too early and you've got a mere science project, too late and you're competing in a crowded field. The iPhone succeeded where General Magic failed a decade earlier because technology wasn't ready to deliver the right capabilities at the right price until that moment. Many General Magic employees later returned to Apple when the timing was finally right. Conventional thinkers often dismiss ideas that previously failed, missing how inflections drive change. The critical question isn't whether an idea has been tried before - it probably has - but why now is the time it will work. What inflection has emerged that makes this attempt different? Every breakthrough will eventually happen; the question is when, not if. When venture capitalists ask "Why now?" they're really asking what inflections your idea harnesses and why this is the moment to capitalize on them. Startups often benefit from inflections that occur after they start. Zimride, which began as a web-based hub for commuters to share rides, transformed into Lyft after the iPhone 4s introduced embedded GPS-locator chips. Similarly, the Facebook Connect APIs enabled people to confidently interact with strangers by viewing their social profiles - a key inflection that benefited companies like Airbnb and Zimride. When inflections emerge after launch, savvy founders pivot quickly to harness their potential. The most dangerous ideas are plausibly good ones without underlying inflections - they generate positive feedback but lack transformative potential. Conversely, seemingly bad ideas can succeed when powered by the right inflections.

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』をもっと深く楽しむ

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第5章

Living in the Future

William Gibson's insight that "the future is already here; it's just not evenly distributed" frames where breakthrough insights originate. Rather than coming from visionary foresight, they emerge from immersion in emerging technologies. Marc Andreessen, working at NCSA in 1992, lived at technology's frontier where he experienced firsthand the limitations of early internet software, leading him to create Mosaic, the first user-friendly browser. His breakthrough came not from disagreeing with conventional wisdom but from solving problems from an entirely different perspective. Breakthrough insights don't come from having better ideas about the future but from living in it - directly experiencing and tinkering with emerging technologies. By immersing yourself in new technologies and interacting with others doing the same, you cultivate patterns of behavior different from the status quo, breaking free from constraints that shape present beliefs and expectations. This immersion reveals that the current world represents just one possibility among many. Pattern breakers find breakthrough insights by solving problems that exist in the future before others encounter them. Success comes from falling in love with the problem, not the solution. Even if you're not in a cutting-edge lab, you can still identify future problems. Todd McKinnon and Freddy Kerrest at Okta saw that early cloud computing adopters struggled with managing multiple application logins - a problem that would eventually affect all businesses. Their vantage point at Salesforce gave them proprietary insight into the future and trust relationships with early adopters. Living in the future fundamentally changes your starting point. While those in the present extrapolate forward, future-dwellers gain a superior vantage point that lets them develop insights earlier and avoid playing catch-up. Present-focused founders build incremental solutions for current problems, but pattern-breakers free themselves from conventional thinking to envision a world without present limitations. By immersing in emerging technologies before others, you gain both visceral experience with new capabilities and a practical understanding of their limitations. This deep engagement helps you notice what's missing in the future - obstacles that prevent technologies from reaching their potential.

第6章

Testing Your Ideas Before Crossing the Rubicon

Richard Feynman's approach to scientific discovery - trying to prove ourselves wrong as quickly as possible - provides the foundation for implementing breakthrough ideas. Without powerful inflections and compelling insights, you risk pursuing incremental ideas that lead to a "local maximum" - like reaching the summit of a nearby mountain only to discover much higher peaks in the distance that you can now see but cannot easily reach. By stress-testing your inflections and insights, you significantly increase your odds for breakthrough. The inflection stress test focuses on externalities - checking if you're harnessing massive change events. The insight stress test examines whether you've discovered something truly novel and surprising. Together, strong inflections make your idea powerful by empowering people in new ways, while fundamental insights make your idea unique, helping you escape competition. An implementation prototype is a focused deliverable that helps identify the most important benefit and the most desperate customers. Unlike a minimum viable product (MVP), it's a step before creating your product - designed to validate whether specific customers will desperately want your concept. Chegg's founders created "Textbookflix" when facing extinction after Facebook entered the college classifieds market. With only four months of cash remaining, they built a prototype that appeared to offer textbook rentals but intentionally crashed at checkout. This allowed them to test pricing between $35-$75 for $100 textbooks without damaging their reputation. The enthusiastic response proved students would pay significant amounts to rent textbooks, enabling them to secure funding. Implementation prototypes are like concept cars at auto shows - they look real but aren't functional. They gauge audience excitement rather than presenting production-ready products. The approach should be tailored to your product and target customers. Understanding customer surprises is crucial for startup success. As Scott Cook of Intuit demonstrated with his "follow-me-home" strategy, observing unexpected customer reactions reveals insights that questionnaires miss. When teams presented new product ideas, Cook always asked, "What was the biggest surprise you encountered?" Since truly innovative ideas are non-consensus by nature, most people will initially dislike them. If everyone immediately loves your idea, it's probably not innovative enough. Positive surprises are particularly valuable - rather than addressing objections, founders should identify and double down on what generates unexpected enthusiasm, as this reveals the desperation that leads to success.

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第7章

Building Your Team of Co-Conspirators

Breakthrough startups need true believers who share your provocative vision of the future. Unlike traditional businesses that operate like marching bands with sheet music and consistency, startups function more like improvisational jazz ensembles - creating unique performances through mutual understanding and creative freedom. The specific people and skills needed for your startup depend on the future you're trying to create. Beyond standard hiring practices, pattern-breaking startups require specialized approaches to build a team of breakthrough co-conspirators who can help change the future. Breakthrough startups must identify their biggest risks and gather people who can systematically eliminate them. If legal changes threaten your business, bring in someone who can navigate that. If you're building rockets like SpaceX, you need rocket engineers. For social media platforms, find someone obsessed with user distribution since scaling is your primary risk. Deep trust among co-conspirators is vital, often stemming from long-term friendships or intense shared work experiences. Founder dating rarely works - founder disputes are among the top startup killers. Successful cofounders need chemistry to embrace conflict rather than avoid it, with clear roles that prevent territorial disputes. Breakthrough startups need a "superbuilder" - someone with extraordinary technical flexibility who can build whatever unexpected thing comes next. Nate Blecharczyk was Airbnb's unsung superbuilder, creating critical tools like Google AdWords hacks and Craigslist integration without APIs. At Justin.tv, Kyle Vogt exemplified this role when NBC threatened to shut them down during the 2008 Olympics - the team built copyright monitoring software over a single weekend that saved the company. Though every startup claims "it's all about the people," few hire as if their lives depend on it. The best founders devote 15-20% of their time to hiring, even without openings. Keith Rabois emphasizes finding great undiscovered talent because once someone's proven, they're hard to recruit. Finding the right external co-conspirators - early customers and investors who genuinely believe in your future - is crucial for pattern breakers. Rather than pursuing quantity, you must carefully select believers who will form the heart of your movement, as the wrong ones will push you toward convention and waste your time.

第8章

Launching Your Movement

Ideas make radical change possible, but movements make radical change real. Creating potential for breakthrough isn't enough - you must convert that potential into actual change by shifting how people behave. When you're standing alone in the future with a radical idea, you need to pull real people toward your vision. This isn't easy - you're facing entrenched incumbents with abundant resources, established ecosystems, and customers with ingrained habits. Meanwhile, you have no products, customers, or resources yet. The conventional approach of competing for market share keeps you playing by established rules that favor incumbents. Instead of competing directly, breakthrough founders change the rules entirely. A movement is a group of people with a shared belief moving together toward a different future. Unlike special interest groups working for incremental change within systems, movements operate outside established systems to create radical change. Breakthrough startups are revolutionaries who turn the perceived strengths of the status quo into sources of discontent - forcing incumbents to apologize for their strengths rather than emphasizing them. You can't create a movement alone - you need to be the catalyst. A movement starts with a provocative story that defines what's at stake and energizes specific people with calls to action. Your story must define a larger purpose that transcends products, like Tesla's mission to "Accelerate the world's transition to sustainable energy." It must also identify an enemy - not a specific company, but the status quo itself. People often mistake starting a movement for crafting a "message" that "resonates" or finding the right slogan. In reality, movements require stories - something humans have used to move each other since our earliest days. Our brains are wired for stories, creating physical, involuntary responses. Compelling stories spread rapidly through word of mouth, accelerating idea dissemination without expensive marketing. To craft a persuasive story, resist the urge to focus on taglines and acronyms. Instead, appeal to people's desire to achieve a purpose greater than themselves. Tesla exemplifies this approach with their mission statement: "Accelerate the world's transition to sustainable energy." They've never spent on advertising because their higher purpose message inspires people to spread it freely.

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』をもっと深く楽しむ

毎日の新しい気づきを10万件以上のレッスンから
言葉をハイライトして音声と同期
ライブラリを保存して、どの端末からでも利用

第9章

The Power of Disagreeableness

Being "disagreeable" in the context of the OCEAN personality model (Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism) can be a powerful asset for pattern-breaking founders. While some view disagreeableness negatively, it enables founders to pursue non-consensus ideas and take unconventional actions. The right amount of disagreeableness helps develop breakthrough ideas and form movements that make them real. Founders of pattern-breaking startups benefit from a healthy dose of disagreeableness. This trait enables non-consensus ideas and unconventional actions. Consider Justin.tv's founders who auctioned their first startup on eBay for $258,000, or Airbnb's founders who funded themselves by selling $40 cereal boxes (that cost $4 to make) with Obama and McCain's faces during the 2008 election. Pattern-breaking founders must know when to say no, even when it's uncomfortable. While conventional business wisdom says "the customer is always right" and team harmony is desirable, sometimes saying no protects breakthrough ideas. Okta's founders refused early customers who wanted them to integrate with legacy applications, keeping their product focused purely on cloud identity-management. This wasn't stubbornness but clarity of mission - they chose customers who shared their future vision over those who might provide short-term revenue but long-term regret. Successful startups often face constant early rejection. When Drew Houston posted Dropbox's demo video on Hacker News, critics dismissed it: "Linux users can build this themselves," "You still need USB drives for connectivity problems," "Not viral or income-generating." Investors echoed: "Google will do this," "Online storage is a commodity," "This is a feature, not a company." Disagreeableness defends against the conformity trap. In resource-constrained startups, the gravitational pull shouldn't be toward consensus or approval-seeking, but toward mission clarity and rapid execution. This doesn't mean neglecting the human dimension, but rather elevating mission objectives to a revered status. We're biologically hardwired to seek peer approval, but this can lead to the conformity trap that prevents pattern-breaking. While conventional business wisdom prizes harmony and agreement, the most transformative leaders often stir the pot rather than calm waters. Bill Gates fostered a culture of confrontation at Microsoft, relentlessly pressing people with antagonistic questions that reflected his extraordinarily high standards. This confrontational leadership paradoxically motivated people to be their best.

第10章

Breaking Patterns in Established Companies

Can large corporations break patterns? Yes, but with a significant asterisk: transformational innovation is exceptionally difficult for well-run businesses. Large corporations can harness inflection theory for transformational innovation, but face unique challenges. The real obstacle isn't complacency but the bias of existing success. Corporations build on what works, creating patterns that hinder fresh perspectives. This explains why pattern-breaking innovations often come from outsiders - ridesharing from Uber not Hertz, short-term rentals from Airbnb not Hilton. Breaking free from incremental thinking is challenging but possible through three main strategies. Some companies capitalize on organic innovation, build something groundbreaking from scratch, acquire pattern-breaking companies, or form bold partnerships to explore new frontiers. Beyond tech giants like Apple and Amazon, Lockheed's Skunk Works offers a powerful example of organic innovation. In 1943, they secretly developed a high-speed fighter jet in just 143 days, operating under tight constraints with a small team led by Kelly Johnson. Their approach is captured in eight principles: appoint one master, minimize team size, locate somewhere small, stay away from outsiders, document selectively, deliver early and continuously, involve everyone in the big picture, and reward performance not status. M&A presents pattern-breaking opportunities beyond just enhancing core business. While some acquisitions integrate seamlessly into existing models (like Apple's acquisition of P.A. Semiconductor), others accelerate breakthrough opportunities that reimagine business models (like EMC's acquisition of VMware). Facebook's $1 billion Instagram purchase exemplifies this - combining Facebook's distribution engine with Instagram's mobile capabilities while maintaining autonomy resulted in a platform generating $43 billion in 2022 revenues. In large companies, people naturally protect their careers by pursuing safer paths. To achieve pattern-breaking results, CEOs must commit to necessary risks. Jeff Bezos champions "successful failure" - the concept that calculated risks and failures are crucial for innovation. At Amazon, failures have led to tremendous successes: Amazon Auctions' failure led to zShops, which evolved into Amazon Marketplace, while the Fire Phone's commercial flop informed the successful Echo and Alexa products. Richard Bach's "Jonathan Livingston Seagull" provides the perfect metaphor for breaking patterns. The book shows that our greatest limits are self-imposed through our minds, imagination, and actions. Creating breakthroughs requires unconventional thinking and the courage to be disliked. Most people prefer convention and belonging, making pushback inevitable when challenging the status quo. Breakthroughs require answering undiscovered questions through unconventional thinking - asking if we're living in the future, exploring powerful inflections, or developing non-obvious insights about the future. To create meaningful change, you must have the courage to be disliked and break away from the flock. Like Jonathan Livingston Seagull's quest for perfect flight, this journey has just begun. The authors see Pattern Breakers as the start of a conversation about achieving the extraordinary, to be judged by its usefulness to readers. They conclude with the powerful reminder: "The future does not happen to us. It happens because of us."

★★★★★

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』を最後まで読み終えました

100万人以上の学習者に愛用されています

“23日間、毎日使い続けています。今では日課の一部です。”

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『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』の主要テーマ

inflection theory
disruptive innovation
startup pivots
conventional wisdom
movement building

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』の名言

Humans are expert pattern matchers.
Timing is perhaps the greatest entrepreneurial risk.
The critical question isn't whether an idea has been tried before - it probably has - but why now is the time it will work.

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』の登場人物

Mike Maples Jr.Author and venture capitalist who backed Twitch
Peter ZiebelmanCo-author and entrepreneurship expert
Orville WrightBicycle shop owner who achieved human flight
Wilbur WrightBicycle shop owner who achieved human flight

著者について

マイク・メイプルズ・ジュニアとピーター・ジーベルマンは、『Pattern Breakers: Why Some Start-Ups Change the Future』の共著者です。二人は、先駆的なベンチャーキャピタリストとスタンフォード大学の起業家教育者として、シリコンバレーでの数十年にわたる経験を融合させています。

メイプルズは、フラッドゲート・ベンチャーズ（Floodgate Ventures）の共同創設者です。彼はシード投資のムーブメントを形作り、Twitter、Twitch、Lyftといった変革的なスタートアップを支援してきました。フォーブス誌の「ミダス・リスト（世界で最も影響力のある投資家ランキング）」に8回選出されています。

ジーベルマンは、スタンフォード大学経営大学院の講師であり、アーリーステージのベンチャーキャピタリストでもあります。彼は起業家精神に関する講義を通じて、学術的な厳密さと現実世界のイノベーションを橋渡ししています。二人の著書は、「ベストプラクティス」に抗って業界に革命を起こした企業のケーススタディを基に、並外れたスタートアップの成功のための型破りな戦略を抽出しています。

メイプルズは、Appleのトップ起業家番組にランクインしているポッドキャスト『Starting Greatness』のホストを務めており、ジーベルマンはフォーチュン500企業からスタートアップまで幅広くアドバイスを行っています。スティーブ・ブランクは『Pattern Breakers』を「過去10年間で最も重要なスタートアップ本」と称賛しており、混沌と非適合性を活用して画期的なイノベーションを目指す創業者たちに与えた影響を反映しています。

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This blueprint is designed for ambitious individuals looking to transcend traditional specialization and master the intersection of entrepreneurship and finance. It provides a strategic roadmap for those who want to navigate venture cycles and value businesses with the precision of a polymath.

1 h 36 m•4 セクション

学習プラン

Zero to One for Young Founders

This plan is essential for aspiring entrepreneurs who want to build companies that create something entirely new rather than just iterating on existing ideas. It is designed for young founders seeking to master the strategic mechanics of vertical progress and long-term planning.

1 h 30 m•3 セクション

学習プラン

The Solo Founder's Dual Launch Playbook

This playbook is essential for solo entrepreneurs who need to balance aggressive market testing with extreme resource efficiency. It provides a practical roadmap for those looking to validate, build, and protect a new venture without external funding or a large team.

1 h 30 m•3 セクション

学習プラン

Inspiring Entrepreneur Models

This learning plan is essential for aspiring entrepreneurs and business builders who want to move beyond theory and learn from proven success models. It's designed for anyone ready to launch their own venture or scale an existing business, combining inspirational stories with actionable frameworks across every stage of the entrepreneurial journey.

5 h 45 m•4 セクション

学習プラン

Entrepreneurship

This comprehensive roadmap is designed for aspiring founders and early-stage entrepreneurs looking to bridge the gap between a raw idea and a scalable venture. It provides the strategic toolkit necessary to navigate the high-stakes world of product validation, operational growth, and capital markets.

5 h 9 m•4 セクション

学習プラン

Succeed in the startup world

This plan is essential for aspiring entrepreneurs and early-stage founders looking to bridge the gap between a raw idea and a scalable company. It provides a structured roadmap for navigating the high-stakes journey of product development, fundraising, and organizational leadership.

4 h 52 m•4 セクション

コロンビア大学卒業生がサンフランシスコで開発

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1,000,000+ curious minds.

4.7

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1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

BeFreedがウェブ上でどのように話題になっているかをもっと見る

コロンビア大学卒業生がサンフランシスコで開発

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

BeFreedがウェブ上でどのように話題になっているかをもっと見る

今すぐ学習の旅を始めよう

第10章

パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法

概要『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』の概要

1冊の本。さまざまな聴き方。

Breaking Free from Conventional Wisdom

The Power of Pattern-Breaking Ideas

聴きながら、すべての言葉を目で追えます

Harnessing Inflections for Breakthrough Innovation

Timing Is Everything

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』をもっと深く楽しむ

Living in the Future

Testing Your Ideas Before Crossing the Rubicon

聴きながら、すべての言葉を目で追えます

Building Your Team of Co-Conspirators

Launching Your Movement

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』をもっと深く楽しむ

The Power of Disagreeableness

Breaking Patterns in Established Companies

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』を最後まで読み終えました

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』の主要テーマ

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』の名言

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』の登場人物

著者について

パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法の要約をダウンロード

他のユーザーのお気に入り

この本に関するよくある質問

What is Pattern Breakers by Mike Maples Jr. about?

Who should read Pattern Breakers?

Is Pattern Breakers worth reading?

What is the ‘Pattern-Breaking Mindset’?

もっと見る

1,000,000+ curious minds.

1,000,000+ curious minds.

1冊の本。さまざまな聴き方。

Breaking Free from Conventional Wisdom

The Power of Pattern-Breaking Ideas

聴きながら、すべての言葉を目で追えます

Harnessing Inflections for Breakthrough Innovation

Timing Is Everything

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』をもっと深く楽しむ

Living in the Future

Testing Your Ideas Before Crossing the Rubicon

聴きながら、すべての言葉を目で追えます

Building Your Team of Co-Conspirators

Launching Your Movement

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』をもっと深く楽しむ

The Power of Disagreeableness

Breaking Patterns in Established Companies

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』を最後まで読み終えました

他のユーザーのお気に入り

もっと見る

『パターン・ブレーカー ―― 既成概念を壊し、革新を生む起業家の思考法』の概要