
Discover how six raw materials - sand, salt, iron, copper, oil, and lithium - invisibly shape our world. Named one of The Economist's "Best Books of 2023," Conway's eye-opening exploration has changed how industry leaders view civilization's physical foundations. What everyday item contains all six?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Your morning coffee depends on a chain of materials most people never think about: aluminum mined in Australia, refined using Icelandic geothermal energy, shipped to China for manufacturing, then distributed globally. The ceramic mug required kaolin clay heated to 1,280C. The coffee itself relied on fertilizers made from natural gas. This invisible material foundation supports literally everything in modern life, yet we've become so disconnected from physical production that we barely notice it exists. We live in what feels like an ethereal economy of apps, services, and digital products, forgetting that every bit and byte requires massive physical infrastructure-data centers full of silicon chips, copper wiring spanning continents, and concrete foundations anchoring it all. This disconnection has real consequences: when COVID-19 disrupted supply chains, suddenly everyone wondered why we couldn't just "make more" computer chips or medical equipment, revealing our collective ignorance about how things actually get made.
『Material World』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Material World』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Material World』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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