Masters of Scale book cover

Masters of Scale by Reid Hoffman Summary

Masters of Scale
Reid Hoffman
4.08 (1213 Reviews)
Entrepreneurship
Business
Leadership
概要
主なポイント
著者
よくある質問

Overview of Masters of Scale

Discover how billion-dollar companies scale in "Masters of Scale," distilling Reid Hoffman's insights from 100+ visionary founders. The LinkedIn co-founder reveals counterintuitive strategies that transformed Airbnb and Facebook. What surprising approach do successful entrepreneurs take that seems completely unscalable at first?

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あなたに合った学び方を探す
クイックサマリー14分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード8件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

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楽しく魅力的な方法で本を楽しむ

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重要なポイント

1

When "No" Becomes Your North Star

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What if the worst rejections you've ever faced were actually breadcrumbs leading you toward your greatest success? Kathryn Minshew heard "no" from 148 investors before building The Muse into a platform now serving nearly 100 million people. Airbnb was dismissed as absurd - strangers renting rooms to other strangers? Ridiculous. Yet these "bad ideas" became world-changing companies. The pattern reveals something profound: the biggest breakthroughs don't just face rejection - they require it. When everyone agrees your idea is brilliant, you're probably too late. True innovation lives in the space where people squirm, dismiss, or outright laugh at your vision. That discomfort signals you've found something genuinely new, something that challenges how people see the world. Not all rejections carry equal weight. The "lazy no" comes from people who simply can't grasp your vision - like the white male investors who called Tristan Walker's Bevel razor "niche" because they'd never experienced the problem of shaving coarse, curly hair. Walker learned to spot these dismissals quickly and move on, eventually finding investors like Nas who immediately understood. When Procter & Gamble acquired Walker & Company, those early rejections looked embarrassingly shortsighted. Then there's the "squirmy no" - when investors seem simultaneously attracted and repelled by your idea. LinkedIn faced this peculiar reaction constantly. Young professionals thought it was for experienced executives; veterans assumed it was for newcomers. Everyone believed it was perfect for someone else. This polarized response often signals revolutionary potential. The "telling no" reveals blind spots in entire industries. When a beverage executive condescendingly told Kara Goldin, "Sweetie, Americans love sweet," she recognized his company was committed to staying in the "sweet lane" - leaving the "not sweet" category wide open. She built Hint Water into a $100 million annual business in that overlooked space. Most valuable is the "honest no" that exposes genuine flaws. Mark Pincus discovered this offering free computers with internet access to New Yorkers - and finding zero takers. Rather than dismissing the rejection, he listened deeply and discovered people's real problem: the hassle of transferring software between machines. This insight led him to create Move It software, launching his path to Support.com. The biggest ideas are contrarian by nature. If your concept aligns with conventional wisdom, someone has already built it. The question isn't whether you'll face rejection, but whether you can decode what each "no" is really telling you.

2

Start Small, Think Enormous - Where Big Ideas Actually Come From

3

Culture Isn't Decoration - It's Destiny

4

The Speed-Patience Paradox and What People Say Versus What They Do

5

When Everything Changes, Change Everything

6

Building Companies That Matter

7

The Path Forward

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『Masters of Scale』は単なる本ではありません—Entrepreneurshipのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

クイックサマリーモード - 『Masters of Scale』の要約を14分で読む・聴く

クイックサマリー
クイックサマリー
『Masters of Scale』を14分で要約

『Masters of Scale』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

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フラッシュカードモード - 『Masters of Scale』から厳選した8の洞察

フラッシュカード
フラッシュカード
『Masters of Scale』から厳選した8の洞察

『Masters of Scale』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

Flash Mode Swiper

エンタメモード - 『Masters of Scale』のレッスンを24分のストーリーで

エンタメ
エンタメ
『Masters of Scale』のレッスンを24分のストーリーで

鮮やかなストーリーテリングを通じて『Masters of Scale』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

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パーソナライズモード - 『Masters of Scale』の要約を0分で読む・聴く

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あなた自身の方法で『Masters of Scale』を体験。

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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