
In "Leading Change," Kotter's revolutionary eight-step model transforms organizations worldwide. Praised by business titans and military strategists alike, this seminal work answers the question: Why do 70% of change initiatives fail, while those following Kotter's framework succeed spectacularly?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Walk into any corporate headquarters and you'll likely find strategic plans gathering dust, transformation initiatives that fizzled after the kickoff meeting, and employees who've grown cynical about the latest "change program." The statistics are sobering: roughly 70% of organizational transformations fail to achieve their objectives. This isn't due to lack of intelligence or effort - it's because change is fundamentally misunderstood. Most leaders approach transformation as a management problem requiring better planning and execution. But here's the truth: change is primarily a leadership challenge that demands addressing both rational structures and emotional resistance. The difference between companies that successfully reinvent themselves and those that collapse isn't luck - it's understanding that transformation follows predictable patterns, and failure stems from equally predictable errors. The deadliest threat to transformation isn't active resistance - it's the comfortable numbness of complacency. Picture a pharmaceutical company where performance slides, customers complain, and the press writes damaging stories, yet management meetings carefully sidestep real problems. Everyone acknowledges issues exist, but responsibility always lies elsewhere. This is organizational quicksand, and change initiatives sink rapidly here. Complacency persists for surprisingly rational reasons: luxurious headquarters signal success rather than urgency, performance standards set low enough to meet easily, functional silos where finance people only talk to finance people never hearing customer frustrations directly, planning systems designed for achievability rather than stretch, feedback mechanisms that shield employees from external reality, cultures where bearers of bad news get shot, and perhaps most powerfully, senior management's relentless "happy talk" that creates false security even as the ground shifts beneath everyone's feet. Without genuine urgency, transformation efforts become polite exercises that everyone participates in halfheartedly while protecting their real interests.
『Leading Change』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Leading Change』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Leading Change』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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