
Ever wondered if your banana is a climate villain? Mike Berners-Lee's bestseller decodes the carbon footprint of everything, challenging our assumptions with surprising comparisons. This entertaining guide - praised for making complex climate data accessible - will forever change how you view everyday choices.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Have you ever stood frozen in a supermarket aisle, wondering if your banana purchase might be harming the planet? This seemingly simple question stumped environmental consultant Mike Berners-Lee when a journalist asked him to identify climate-friendly foods during a grocery store tour. The encounter sparked a mission to create a groundbreaking carbon footprint guide that has become essential reading in sustainability circles. Unlike typical environmental manifestos that leave readers feeling guilty or overwhelmed, Berners-Lee's approach is refreshingly practical and even playful. His central premise is both elegant and urgent: we cannot manage what we don't understand. Just as we develop an intuition for financial costs, we need a "carbon instinct" to navigate our climate choices-from text messages to transatlantic flights, from bananas (which are actually quite good) to burgers (not so much).
『How Bad Are Bananas?』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『How Bad Are Bananas?』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『How Bad Are Bananas?』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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