
In "Bring Your Human to Work," Wall Street Journal bestseller Erica Keswin reveals how authenticity transforms business success. Featuring case studies from Lyft and Starbucks, this guide sparked a workplace revolution - where human connection isn't just nice, but necessary for survival.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
In today's hyperconnected yet paradoxically disconnected workplace, something vital has gone missing. We've created a digital Wild West where technology dominates but human connection suffers. Erica Keswin's groundbreaking work arrives at a critical moment - when 75% of the global workforce will soon be millennials demanding meaningful work and authentic cultures. What makes human-centered workplaces so powerful isn't just that they feel good - they deliver measurable results. Companies embracing authentic practices see dramatic improvements in recruitment, retention, and revenue. The most successful businesses today aren't just profitable - they're profoundly human. This isn't a feel-good philosophy but a strategic advantage: when we honor relationships in our digital age, we create workplaces where people and profits thrive together. Ellen Bennett transformed kitchen aprons into a booming lifestyle brand through one simple principle: "Be real, and encourage other people to be real." Her company now outfits over 5,000 restaurants worldwide because she understood what research confirms - emphasizing workers' authentic selves leads to greater retention and customer satisfaction. JetBlue demonstrates how values drive everything. New hires experience total "Blue-Juice indoctrination" where core values - Safety, Integrity, Caring, Passion, and Fun - come alive through powerful stories. Despite controlling only 5% of air travel seats, they've grown revenue nearly threefold over ten years by making these values their organizational glue.
『Bring Your Human to Work』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Bring Your Human to Work』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Bring Your Human to Work』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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