Be the Unicorn

Be the Unicorn identifies 12 data-driven habits that elevate exceptional leaders, blending actionable strategies with real-world examples. Drawing from 30,000 interviews, Vanderbloemen emphasizes traits like agility, anticipation, curiosity, and purpose-driven leadership to help professionals stand out in competitive environments. The book includes worksheets, case studies, and insights from leaders like Dolly Parton and Warren Buffett.

Aspiring leaders, CEOs, hiring managers, and career-driven professionals seeking to distinguish themselves will benefit most. Vanderbloemen’s research-backed habits are particularly valuable for those navigating industries like tech, entrepreneurship, or corporate leadership. The book’s interactive tools also appeal to readers wanting structured personal growth.

Yes—the book offers a rare blend of empirical data and practical advice, with frameworks applicable across industries. Its focus on teachable habits (e.g., responsiveness, self-awareness) and profiles of leaders like Salesforce’s Marc Benioff make it a standout in leadership development.

The habits include being fast, authentic, agile, a problem solver, anticipator, prepared, self-aware, curious, connected, likable, productive, and purpose-driven. Each chapter provides case studies, takeaways, and exercises to help readers cultivate these traits.

Vanderbloemen argues authenticity builds trust and relatability, citing examples like Warren Buffett’s transparency. The habit involves aligning actions with core values and openly addressing mistakes—a trait linked to long-term team loyalty and organizational success.

Curiosity is framed as a catalyst for innovation, enabling leaders to adapt to trends like AI and remote work. Vanderbloemen highlights Richard Branson’s exploratory mindset and emphasizes asking questions to uncover hidden opportunities.

Unlike theoretical guides, Be the Unicorn uses data from 30,000 professionals to identify teachable habits. It’s more actionable than Atomic Habits and more research-focused than The One Minute Manager, with tools like self-assessment checklists.

Yes—its emphasis on agility and anticipation equips readers to pivot industries or roles. The “problem solver” habit, exemplified by TOMS Shoes founder Blake Mycoskie, provides strategies for identifying gaps in new markets.

Some note the 12 habits may feel overwhelming to adopt simultaneously. However, Vanderbloemen clarifies that focusing on 2-3 strengths first yields measurable progress, as shown in case studies like In-N-Out Burger CEO Lynsi Snyder.

With AI reshaping workplaces, the book’s focus on irreplaceable soft skills (e.g., empathy, creativity) remains critical. Habits like being “connected” address hybrid team dynamics, making it a timely resource for modern leaders.

A unicorn leader combines rare, high-impact traits like foresight and relational intelligence. Examples include NFL quarterback Aaron Rodgers’ preparedness and Ursula Burns’ (former Xerox CEO) problem-solving rigor.

Each chapter includes exercises like scenario-based reflection prompts and prioritization grids. The “Takeaways” sections distill habits into daily practices, such as the “5-Minute Connection Challenge” to strengthen workplace relationships.