Scott Berkun

生年: April 15, 1972 – Queens, New York, United States

ソーシャルリンク:

Scott Berkun is an American author and speaker who writes about creativity, innovation, public speaking, management, and technology culture. He is best known for The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants, books that helped make him a widely read voice in business and tech.

経歴と著者の歩み

Scott Berkun grew up in Queens, New York City, and studied philosophy, computer science, and design at Carnegie Mellon University. His first career unfolded inside technology rather than publishing: after joining Microsoft in 1994, he moved from usability work into program management and leadership roles on Internet Explorer, Windows, and MSN. That period gave him the practical material that would later anchor much of his nonfiction. The decisive turning point came in 2003, when he left Microsoft to become a full-time author and speaker, a path he only briefly interrupted in 2010 to 2012, when he led an engineering team at WordPress.com. ((https://scottberkun.com/about/))

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名言

quote
No one wants to hear this, but creativity is best thought of as a kind of effort, not an abstract thing
-How To Be Creative – The Short Honest Truth
quote
The irony of creativity is this: people want to be creative without change
-The Irony of Creative Change
quote
The attention of people who have what you need is precious and special
-The Importance of What You Say
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Without good communication trust is unlikely, if not impossible
-5 Lost Truths on Innovation
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The history of breakthroughs is a tale of persistence against rejection
-The Ten Myths of Innovation
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Being creative has more to do with being fearless than intelligent, brilliant or any other adjective superficially associated with creativity
-Creative Thinking Hacks
quote
Bad software is a bad gift
-Why Software Sucks
quote
Only your name is on the book
-28 (Better) Things No One Tells You About Publishing

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Neuro, Psych & SaaS: Creative Niche Mastery
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Neuro, Psych & SaaS: Creative Niche Mastery

This learning plan bridges the gap between cognitive science and software entrepreneurship, offering a unique competitive edge in a crowded market. It is ideal for product designers, founders, and creative innovators looking to build deeply engaging SaaS products rooted in human psychology.

4 h 18 m4 セクション
The Art of Quick-Witted Banter
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The Art of Quick-Witted Banter

In a world where social intelligence is a key differentiator, mastering verbal agility allows you to navigate high-stakes conversations with confidence. This plan is ideal for professionals, performers, or anyone looking to overcome social anxiety and command presence through sharp, playful communication.

1 h 36 m4 セクション
The Science of Human Connection
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The Science of Human Connection

In an era of digital disconnect, understanding the biological and psychological roots of interaction is essential for meaningful success. This plan is designed for professionals and leaders who want to master non-verbal cues and conflict resolution to build stronger, more resilient bonds.

1 h 36 m4 セクション
The Psychology of Growth
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The Psychology of Growth

This plan is essential for entrepreneurs and marketers who want to move beyond surface-level tactics and master the science of persuasion. It provides a deep dive into how the human brain makes decisions, making it perfect for anyone looking to increase conversion rates through psychological insight.

1 h 36 m4 セクション
Write to be Read
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Write to be Read

In an era of digital noise, the ability to capture and hold attention is a critical professional asset. This plan is designed for writers and creators who want to bridge the gap between creative output and measurable business impact.

2 h 41 m4 セクション
Keep the conversation alive
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Keep the conversation alive

In an era of digital disconnection, many struggle with social anxiety and the fear of awkward silences. This plan is designed for professionals and individuals looking to transform their social presence by shifting from self-consciousness to bold, intentional communication.

1 h3 セクション
The Courage to Be You
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The Courage to Be You

In a world driven by social media and constant comparison, many people struggle with the biological urge to people-please at the expense of their own identity. This plan is designed for professionals and individuals who feel held back by social anxiety or the need for external approval. It offers a psychological roadmap to reclaiming your voice and living with integrity.

1 h 12 m3 セクション
Unfiltered Presence: The Inde Navarrette Way
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Unfiltered Presence: The Inde Navarrette Way

This plan is designed for individuals who feel silenced by self-doubt or the fear of judgment. It provides a roadmap for anyone looking to reclaim their voice and build an unshakeable sense of self-worth in professional and personal environments.

1 h 12 m3 セクション

コミュニティの声

"Tony Hsieh said Scott Berkun tells it like it is and offers insights that make you think and laugh"

Tony Hsieh

"Jay Heinrichs recommended Scott Berkun’s guide as a fun and useful read on public speaking"

Jay Heinrichs

"Guy Kawasaki said Scott Berkun’s work sets readers free to try to change the world"

Guy Kawasaki

"Suzy Welch called Scott Berkun’s take on public speaking smart, funny, and provocative"

Suzy Welch

"Jared Spool said Scott Berkun wrote the book he wished he had read before speaking publicly"

Jared Spool

"Tom Kelley said Scott Berkun’s book is rich with insights and historical examples"

Tom Kelley

"Gina Trapani said Scott Berkun’s book can make your next talk much better"

Gina Trapani

"Michael Lopp called Scott Berkun’s presentations guide approachable and practical"

Michael Lopp

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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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@Chloe, Solo founder, LA
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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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comments
12
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
star
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
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483

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