Geoffrey A. Moore

生年: July 31, 1946 – Portland, Oregon, United States

ソーシャルリンク:

Geoffrey A. Moore is an American business author, speaker, and adviser focused on technology adoption, market development, and category strategy. His best-known book, Crossing the Chasm, a business bestseller, along with Inside the Tornado and Zone to Win, has shaped how startups and enterprise companies market and scale high-tech innovations.

経歴と著者の歩み

Geoffrey A. Moore is an American author, management thinker, speaker, and adviser whose work helped give the technology industry a durable language for understanding how innovations spread. Born in Portland, Oregon, he came to business from the humanities rather than engineering, earning a bachelor’s degree in American literature from Stanford University and a Ph.D. in English literature from the University of Washington. He began professionally as an English professor at Olivet College in Michigan, a background that shaped his later style: he was less interested in abstract theory for its own sake than in helping people name patterns clearly enough to act on them.

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名言

quote
But the notion that it should be the goal of a business to delight its customers is folly
-Delighting your customers is bunk
quote
AI is the number one topic in the boardroom this year
-The Real Future of AI
quote
The playbook has held up for more than 30 years because it continues to just work
-After the Chasm—Scaling Beyond the Beachhead
quote
If the category does not form, the start-ups have no place to hang their hat
-Category Creation
quote
Binding to narrative per se is fundamental to both psychological and social stability, and in that context, it is natural and healthy
-More on Polarization—A Tale of Two Narratives
quote
We cannot act without a storyline to guide us
-Compelling Narratives
quote
All narratives are temporal
-Emergentism Rules!

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コミュニティの声

"Geoffrey A. Moore is the guru of Silicon Valley marketing"

The Guardian

"Geoffrey A. Moore has crossed the chasm from marketing to metaphysics—the result is breathtaking"

Guy Kawasaki

"Geoffrey A. Moore's The Infinite Staircase is an elegant exploration of grand questions that will change how you see the world"

Safi Bahcall

"Geoffrey A. Moore has distinguished himself as an original thinker and visionary"

Forbes

"For many years I've had the benefit of sage advice from Geoffrey A. Moore, one of the world's most influential business strategists"

Marc Benioff

"Known for Crossing the Chasm, Geoffrey A. Moore is an author, speaker and adviser"

TechCrunch

"In The Infinite Staircase, Geoffrey A. Moore has used his own design thinking skills; it is a tour de force in its own right"

Tim Brown

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