The Real Science of Building Lasting Habits
Discover why the 21-day habit myth is wrong and learn evidence-based strategies that actually work. From tiny changes to environmental design, unlock the neuroscience behind habits that stick.
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The research consistently shows that sustainable change happens through systems, not goals. Focus on becoming the type of person who does the thing, rather than just trying to achieve an outcome.
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Build Habits That Actually Stick
Build Habits That Actually Stick
Despite good intentions, 80% of New Year's resolutions fail by February because most people don't understand how habits actually form in the brain. This learning plan provides science-backed frameworks to design sustainable habit systems that align with your identity and environment, making behavior change automatic rather than exhausting.
Build unbreakable, permanent habits
Build unbreakable, permanent habits
This plan is essential for anyone struggling with consistency or burnout, moving beyond fleeting motivation toward scientific systems. It is designed for high-achievers and habit-seekers who want to re-engineer their identity and environment for effortless, long-term success.
How to get a healthy life
How to get a healthy life
Living a healthy life requires more than willpower—it demands understanding the science behind what makes habits stick and how our bodies truly thrive. This learning plan is ideal for anyone seeking to move beyond quick fixes and temporary diets to build a sustainable, evidence-based approach to wellbeing that lasts a lifetime.
The atomic habits
The atomic habits
This plan is essential for anyone struggling with consistency or looking to replace discipline with effective systems. It is ideal for professionals and students who want to leverage behavioral science to achieve mastery through small, compounding changes.
Habits, Psychology & Self-Improvement
Habits, Psychology & Self-Improvement
This plan bridges the gap between behavioral science and practical application for anyone feeling stuck in unproductive cycles. It is ideal for high-achievers and individuals looking to master their mindset and build the discipline required for long-term excellence.
Habits
Habits
This learning plan is essential for anyone looking to reclaim their time and energy by mastering the mechanics of human behavior. It is designed for individuals who want to replace inconsistent motivation with reliable systems and identity-driven change.
Learn & grow better habits
Learn & grow better habits
Habits shape up to 40% of our daily behaviors, yet most people struggle to change them because they lack understanding of how habits actually work. This learning plan is essential for anyone wanting to take control of their life through better routines—whether you're looking to improve health, productivity, relationships, or personal growth. By mastering the science and systems of habit formation, you'll gain the tools to create lasting change rather than relying on temporary motivation.
Find one life-changing habit to adopt
Find one life-changing habit to adopt
This plan is essential for anyone feeling stuck in cycles of inconsistency or burnout. It benefits individuals looking to replace willpower with systems by teaching the science of sustainable behavioral change.
Cree par des anciens de Columbia University a San Francisco
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
