
Discover your authentic leadership with "True North," the business classic featuring insights from 125+ leaders including Howard Schultz and David Gergen. What inner compass guides today's most successful executives? This influential guide reveals why vulnerability - not perfection - creates truly transformative leadership.
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Leadership isn't what it used to be. The command-and-control approach that dominated the 20th century has crumbled, exposed as unsustainable after the 2008 financial crisis. Today's emerging leaders - Gen X, Millennials, and Gen Z - demand workplaces aligned with their values and leaders who are genuine rather than authoritarian. What makes a leader effective in this new landscape? Not charisma, not style, but authenticity - the ability to lead from your core values and purpose, what Bill George calls your "True North." Think about it: companies like General Electric, once the epitome of traditional leadership under Jack Welch, eventually collapsed when their focus on short-term results proved hollow. Meanwhile, authentic leaders like Howard Schultz built Starbucks as "the quintessential people-based business" focused on human connection, and Kabir Barday transformed OneTrust into America's fastest-growing startup by prioritizing employee wellbeing. The contrast couldn't be clearer - authentic leadership produces better results because it builds trust through truth-telling, transparency, and consistent actions aligned with stated values. The journey to authentic leadership begins with understanding yourself. As the book wisely notes, "The hardest person you will ever have to lead is yourself." Only by undertaking this inner journey can you effectively guide others.
Décomposez les idées clés de True North en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez True North en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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