The Strategy Legacy book cover

The Strategy Legacy by Alex Brueckmann Summary

The Strategy Legacy
Alex Brueckmann
4.13 (15 Reviews)
Business
Leadership
Entrepreneurship
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of The Strategy Legacy

"The Strategy Legacy" reveals how to future-proof your business beyond profits. This Wall Street Journal bestseller offers a revolutionary nine-element framework that's changing how leaders think. Ever wondered why purpose-driven companies outperform others? Brueckmann's insights are transforming boardrooms worldwide.

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Points clés

1

The Strategic Identity Revolution: Why Most Organizations Fail

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What separates truly exceptional organizations from merely successful ones? The answer lies not in better products or smarter strategies, but in something more fundamental: a cohesive organizational identity. While most companies obsess over strategic planning, they miss the critical foundation that makes strategies actually work. Without alignment between who you are and what you do, even brilliant strategies inevitably collapse. This disconnect explains why 70% of strategic initiatives fail despite careful planning-they lack the identity backbone needed for successful implementation. In today's purpose-driven marketplace, where employees increasingly prioritize meaning over money (65% would take a pay cut to work somewhere with strong mission alignment), organizations without authentic identity face an existential threat: the inability to attract and retain top talent in what's becoming a "talent storm" of unprecedented proportions.

2

The Nine Elements Framework: Building Your Strategic Foundation

3

Beyond Empty Purpose: Creating Authentic Impact

4

Navigating Disruption: Strategy in a Transformative World

5

The Human Foundation: Mindsets That Enable Strategy

6

From Design to Action: Making Strategy Real

7

Living Your Strategy Legacy: From Concept to Reality

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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comments
254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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star
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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201
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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