Le plan marketing d'une semaine: L'approche « réglez-le et oubliez-le » pour faire croître rapidement votre entreprise book cover

Le plan marketing d'une semaine

L'approche « réglez-le et oubliez-le » pour faire croître rapidement votre entreprise

Mark Satterfield
3.62(84 Reviews)

Aperçu de Le plan marketing d'une semaine

Transformez votre marketing en seulement cinq jours ouvrables grâce au système étape par étape de Mark Satterfield. Cet ancien cadre de PepsiCo révèle comment les petites entreprises peuvent attirer des clients sans campagnes coûteuses. Nommé parmi les « Meilleurs livres sur les plans marketing » pour son approche révolutionnaire « configurez et oubliez » qui démystifie les mythes traditionnels du marketing.

Thèmes clés dans Le plan marketing d'une semaine

  • niche specialization
  • authority marketing
  • lead magnet creation
  • relationship-based selling
  • educational content strategy

Citations de Le plan marketing d'une semaine

  • Marketing backward is like trying to convince strangers to marry you on the first date.

  • Choosing a niche doesn't limit opportunities-it amplifies them.

  • Fear of pain is particularly powerful; we're more motivated to avoid loss than achieve gain.

  • Specialization isn't about limiting who you'll work with.

  • This isn't just about making sales easier.

Personnages de Le plan marketing d'une semaine

  • Mark SatterfieldAuthor and former Pepsi and Kraft executive
  • Sonny AhujaPerfume business owner and case study subject

À propos de l'auteur

À propos de l'auteur de Le plan marketing d'une semaine

Mark Satterfield est le fondateur de Gentle Rain Marketing et l'auteur de The One Week Marketing Plan. C'est un stratège en marketing de renom, spécialisé dans l'acquisition de clients pour les consultants et les petites entreprises.

Avec plus de trois décennies d'expérience, Satterfield a aidé des professionnels dans plus de 75 secteurs — allant de la finance à l'immobilier — à développer leurs activités grâce à des stratégies éthiques et sans pression commerciale. Son livre fusionne des cadres marketing pratiques avec une mise en œuvre rapide, reflétant son expertise dans le ciblage de niche, la génération de prospects et les systèmes automatisés de prospection de clients.

Voix de confiance dans le développement des affaires, Satterfield partage des conseils exploitables via son blog sur marksatterfield.com et par le biais de son cabinet de conseil. Son cabinet a accompagné des cadres de sociétés du Fortune 500 telles qu'Anthem, où il a précédemment occupé le poste de directeur de la technologie (CTO). Ses méthodes mettent l'accent sur l'élimination du démarchage téléphonique à froid tout en tirant parti du positionnement stratégique et du marketing de contenu — des principes qu'il a perfectionnés lors de ses fonctions chez Cox Automotive et Hilton Worldwide.

The One Week Marketing Plan condense les approches éprouvées de Satterfield en un plan d'action étape par étape, plébiscité par les professionnels du monde entier pour son accent sur la croissance durable. Son travail a été présenté dans des publications spécialisées et adapté en ressources multilingues, consolidant sa réputation d'autorité incontournable pour des solutions marketing efficaces en termes de temps.

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FAQ sur ce livre

Cree par des anciens de Columbia University a San Francisco

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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comments
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likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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comments
201
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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