The Internet Is Not What You Think It Is book cover

The Internet Is Not What You Think It Is by Justin Smith-Ruiu Summary

The Internet Is Not What You Think It Is
Justin Smith-Ruiu
3.21 (428 Reviews)
Philosophy
History
Technology
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of The Internet Is Not What You Think It Is

Beyond technology critique, Smith's philosophical journey reveals the internet's ancient roots in nature itself. Praised in Kirkus Reviews' Best Books, this warning connects digital networks to tree communication and sperm whale "wifi" - challenging everything we thought we knew about our connected world.

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Points clés

1

When Connection Became Extraction

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A startling fact: the world's most valuable companies no longer mine oil or manufacture cars-they harvest human attention. Meta, Google, and TikTok have built trillion-dollar empires on something far more intimate than natural resources: the fleeting focus of billions of users. We've become what one might call "data-cows," valuable not for our labor but for the endless stream of information we produce about our identities, behaviors, and desires. Every click, scroll, and pause becomes a data point more valuable than traditional commodities ever were. This extraction operates through a peculiar alchemy-appealing to passion rather than reason, triggering dopamine-fueled responses that keep us scrolling long after we intended to stop. The result? A widespread "crisis of attention" where the average person switches tasks every 40 seconds and checks their phone hundreds of times daily. We've entered an era of "affective condensation," where our passions, frustrations, and responsibilities concentrate into a single glowing rectangle. Most disturbingly, the boundary between advertisement and content has dissolved entirely. Unlike newspapers that couldn't monitor their readers, today's platforms read us as we read them, making every interaction a potential marketing opportunity. Success increasingly means presenting yourself as an attention-grabbing brand, with personal identity becoming inseparable from marketable content.

2

The Moral Weight of Where We Look

3

Nature's Networks Came First

4

Artificial Stupidity, Not Intelligence

5

Windows on Reality

6

Reclaiming What Makes Us Human

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Cree par des anciens de Columbia University a San Francisco

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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