
In "The Hero Factor," former Kodak CMO Jeffrey Hayzlett reveals how exceptional leaders balance operational excellence with hero intensity - courage, integrity, and compassion. Amid corporate distrust, this 2018 guide shows why today's most successful companies prioritize both profits and people.
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What if everything you've been taught about business success is only half the story? For decades, the gospel of American capitalism preached a simple creed: maximize shareholder value, optimize operations, dominate your market. Yet something fundamental has shifted. Today, 76% of millennials won't even accept job offers from companies that lack meaningful social commitments. The old playbook is failing, and leaders are discovering a uncomfortable truth-you can win every operational battle and still lose the war for talent, loyalty, and lasting impact. This isn't about choosing between profit and purpose. It's about understanding that sustainable success requires both, measured equally, balanced deliberately. The companies thriving today aren't just operationally excellent or morally admirable-they're both, simultaneously, without apology.
Décomposez les idées clés de The Hero Factor en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez The Hero Factor en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez The Hero Factor à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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