The E-Myth Revisited book cover

The E-Myth Revisited by Michael E. Gerber Summary

The E-Myth Revisited
Michael E. Gerber
4.07 (94610 Reviews)
Entrepreneurship
Business
Self Help
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of The E-Myth Revisited

Revolutionize your business by working "on" it, not just "in" it. Named #1 by Inc. 500 CEOs, Gerber's game-changing system has transformed how entrepreneurs think. Ever wonder why most small businesses fail? The answer isn't what you think.

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Points clés

1

When Your Dream Job Becomes Your Worst Nightmare

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A talented graphic designer quits her corporate job to launch her own design studio. Six months later, she's working twice the hours for half the pay, buried in invoicing and client emails, with no time left for actual design work. Sound familiar? This painful paradox-where pursuing your passion leads to losing it entirely-destroys thousands of small businesses every year. The culprit isn't lack of talent or poor market conditions. It's a fundamental misunderstanding about what running a business actually requires, and it's killing dreams faster than any recession ever could.

2

The Three Personalities Fighting for Control

3

From Infancy to Maturity: Why Most Businesses Never Grow Up

4

The Franchise Prototype: Building a Business That Works Without You

5

The Innovation Cycle: From Chaos to Continuous Improvement

6

Your Primary Aim: Why Business Without Purpose Is Prison

7

The Freedom You're Actually Working For

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@Chloe, Solo founder, LA
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comments
12
likes
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
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star
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
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star
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
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star
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star
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star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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