The Business Model Canvas book cover

The Business Model Canvas by Magali Marbaise Summary

The Business Model Canvas
Magali Marbaise
3.61 (122 Reviews)
Entrepreneurship
Business
Finance
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of The Business Model Canvas

Transform your business with the revolutionary Business Model Canvas - a visual framework that's sold over 1 million copies and influenced startups to Fortune 500s. What strategic blind spot is costing you growth that Steve Blank and 470 co-creators already know?

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Résumé Rapide9min

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Approfondissement42min

Transformez les connaissances en idées captivantes et riches en exemples

Fiches mémo8 idées

Capturez les idées clés en un éclair pour un apprentissage rapide

Fun24min

Profitez du livre de manière ludique et engageante

Points clés

1

When Strategy Fits on a Napkin

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What if the most powerful business planning tool in the world could fit on a single sheet of paper? In 2010, Alexander Osterwalder and Yves Pigneur proved it could. Their Business Model Canvas became the secret weapon behind countless startups and corporate transformations, spreading to over 45 countries and earning praise from entrepreneurs like Tim Ferriss. Companies from Nestle to Microsoft now use this deceptively simple nine-box framework to map their businesses. But here's what makes it revolutionary: unlike traditional business plans that become doorstops gathering dust, the canvas transforms abstract concepts into visual, tangible elements anyone can understand and modify. It's not just a planning tool-it's a new language for business innovation that democratizes strategic thinking, making it accessible whether you're a Silicon Valley founder or a corner bookstore owner.

2

The Architecture of Value Creation

3

The Money Question

4

Workshop Alchemy

5

The Bookstore's Second Act

6

Knowing the Boundaries

7

Your Business on One Page

Explorez Votre Façon d'Apprendre
The Business Model Canvas n'est pas qu'un simple livre — c'est une masterclass en Entrepreneurship. Pour vous aider à absorber ses leçons de la manière qui vous convient le mieux, nous proposons cinq modes d'apprentissage uniques. Que vous soyez un penseur profond, un apprenant rapide ou un amateur d'histoires, il y a un mode conçu pour votre style.

Mode Résumé Rapide - Lisez ou écoutez le résumé de The Business Model Canvas en 9 minutes

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Résumé de The Business Model Canvas en 9 Minutes

Décomposez les idées clés de The Business Model Canvas en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.

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Mode Fiches mémo - Top 8 Idées de The Business Model Canvas en Bref

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Top 8 Idées de The Business Model Canvas en Bref

Condensez The Business Model Canvas en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

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Mode Fun - Leçons de The Business Model Canvas Racontées en Histoires de 24 Min

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Leçons de The Business Model Canvas Racontées en Histoires de 24 Min

Découvrez The Business Model Canvas à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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